Big List of ABM Tools

Tool name

Pricing

Use case

Features

Short description

G2 Reviews

Best for

6Sense

$5000 / month

Comprehensive ABM Platform

• AI-powered account identification

• Predictive analytics and intent data

• Orchestrated multi-channel campaigns

• Account engagement tracking and scoring

6Sense Insights, Inc.: Offers an AI-powered ABM platform with predictive analytics and intent data. Helps companies identify and prioritize target accounts based on buying signals.

4,3 · ‎855

Suited for mid-size to large B2B companies, especially in tech and SaaS sectors.

AdDaptive Intelligence

N/A

Advertising and Media

• B2B display advertising

• Account-based targeting•

Cross-device tracking

• Campaign analytics and optimization

AdDaptive Intelligence: Specializes in B2B digital advertising for ABM campaigns. Offers account-based targeting and measurement across various ad channels.

3,5 · ‎1

Suited for mid-size to enterprise B2B advertisers across various industries.

Adobe Campaign

$100+/user/month

Marketing Automation with ABM Features

• Cross-channel campaign orchestration

• Personalized email marketing

• Customer journey mapping

• Reporting and analytics

Adobe Campaign: Offers cross-channel campaign management with ABM features. Enables personalized messaging and engagement tracking for target accounts.

4,1 · ‎348

Ideal for mid-size to enterprise companies with complex, multi-channel marketing needs.

Apollo

Free tier

Sales Intelligence and Engagement

• B2B data and intelligence

• Prospecting and lead generation

• Outreach sequencing and automation

• Analytics and performance tracking

Apollo: Provides a sales intelligence and engagement platform with ABM features. Offers tools for prospecting, data enrichment, and outreach automation.

4,8 · ‎7 068

Suited for startups to mid-size B2B companies, especially those in tech and SaaS.

Bombora

$29 per month

Data Enrichment and Intelligence (Intent focus)

• Company surge data

• Intent-based audience targeting

• Data co-op for B2B insights• Integration with marketing and sales platforms

Bombora: Provides B2B intent data and audience solutions for ABM campaigns. Helps companies identify accounts showing buying signals and intent.

4,4 · ‎155

Suited for B2B companies of all sizes looking to leverage intent data in their marketing and sales efforts.

Bound

N/A

Personalization and Web Experience

• Website personalization

• A/B testing and optimization

• Audience segmentation

• Behavioral targeting and analytics

Bound: Specializes in website personalization and conversion optimization for ABM. Provides tools to deliver tailored experiences to target accounts.

4,8 · ‎23

Best for mid-size to enterprise B2B companies focused on website personalization.

Clearbit (now Hubspot)

$99 monthly

Data Enrichment and Intelligence

• Data enrichment for accounts and contacts

• Ideal customer profile creation

• Website visitor identification

• Personalization of marketing and sales outreach

Clearbit (now HubSpot): Offers data enrichment and intelligence tools for ABM strategies. Provides company and contact data to enhance account targeting and personalization.

4,4 · ‎624

Best for B2B companies of all sizes, especially those focused on data-driven marketing.

Common Room

Free tier

Sales Intelligence and Engagement

• Multi-channel signal collection

• Identity reveal

• AI outreach copilot

• Automated plays

Common Room is an AI-powered platform that unifies and analyzes buying signals from over 50 channels to create comprehensive user profiles and enhance go-to-market strategies.

4,6 · ‎44

Best for B2B companies of all sizes, particularly those with strong community engagement or product-led growth strategies.

Datanyze

$ 300/Month

Data Enrichment and Intelligence

• Technographic data and insights

• Competitive intelligence

• Lead enrichment and scoring

• Chrome extension for sales teams

Datanyze, LLC: Offers technographic data and sales intelligence for ABM targeting. Helps companies identify accounts based on technology usage and buying signals.

4,2 · ‎444

Ideal for small to mid-size B2B sales and marketing teams across various industries.

Demandbase

$1 508 / month

Comprehensive ABM Platform

• Account identification and prioritization

• AI-driven intent data and insights

• Personalized advertising and web experiences

• Account-based analytics and reporting

Demandbase: Provides AI-driven ABM platform for B2B companies. Offers targeting, engagement, and analytics tools to optimize marketing efforts.

4,3 out of ‎1 601 reviews

Best for mid-size to enterprise B2B companies across various industries.

HubSpot

$500 per month

Marketing Automation with ABM Features

• Target account selection and management

• Personalized content and campaigns

• Account-based reporting and analytics

• Integration with HubSpot CRM and marketing tools

HubSpot: While primarily known for inbound marketing, HubSpot offers ABM tools within its CRM platform. Includes features for account targeting, personalization, and reporting.

,4 · ‎11 045

Suitable for small to mid-size businesses across various industries, with scalability for larger organizations.

Instantly

30 EUR / month

Sales Intelligence and Engagement

• Email outreach automation

• Personalized email sequences

• LinkedIn automation• Performance analytics and A/B testing

Instantly: Offers email outreach and sales automation platform with ABM features. Provides tools for personalized email campaigns and follow-ups to target accounts.

4,9 · ‎2 788

Ideal for small to mid-size B2B companies and startups looking for sales automation tools.

Leadfeeder (now Dealfront)

$99/month

Sales Intelligence and Engagement

• Website visitor identification

• Lead scoring and qualification

• CRM integration and lead routing

• Company insights and technographics

Leadfeeder: Provides website visitor identification and lead generation tools for ABM. Helps companies identify and prioritize target accounts based on website engagement.

4,6 · ‎91

Suited for small to mid-size B2B companies looking to identify website visitors.

LeanData

$39USD per user license / month

Specialized ABM Tools (Revenue operations)

• Lead-to-account matching

• Routing and assignment automation

• Attribution modeling

• Revenue analytics

LeanData, Inc.: Offers revenue operations platform with ABM routing and attribution. Helps companies manage lead-to-account matching and revenue attribution for ABM campaigns.

4,6 · ‎885

Suited for mid-size to enterprise B2B companies with complex lead routing and attribution needs.

Madison Logic

$2000 / month

Advertising and Media

• Account-based advertising

• Content syndication

• Journey stage analytics

• Multi-channel ABM measurement

Madison Logic: Offers an ABM platform focused on digital advertising and content syndication. Provides account-based targeting, engagement, and measurement capabilities.

4,3 · ‎202

Ideal for enterprise B2B companies with complex sales cycles.

Marketo (now Adobe)

$895.00

Marketing Automation with ABM Features

• Account profiling and segmentation

• Personalized email and web campaigns

• Lead-to-account matching

• ABM analytics and reporting

Marketo (now Adobe): Provides marketing automation software with ABM capabilities as part of Adobe Experience Cloud. Offers account profiling, engagement tracking, and personalized campaigns.

4,1 · ‎2 499

Suited for mid-size to enterprise B2B and B2C companies across various industries.

Metadata

$250 / month

Advertising and Media

• AI-powered ad campaign optimization

• Ideal customer profile modeling

• Automated lead generation

• ROI tracking and analytics

Metadata, Inc.: Offers an AI-powered demand generation platform for B2B marketers. Provides automated ad campaign optimization and lead generation for target accounts.

4,5 · ‎283

Ideal for B2B companies of all sizes, especially those in tech and SaaS.

RollWorks

$975.00 per month

Comprehensive ABM Platform

• Account-based advertising

• Website personalization

• Sales automation and alerts

• Cross-channel measurement and reporting

RollWorks: Provides ABM solutions for identifying, engaging, and measuring target accounts. Offers display advertising, account-based retargeting, and sales automation tools.

4,3 · ‎473

Best for small to mid-size B2B companies, particularly in technology and services.

Sendoso

1 666 USD / month

Gifting and Direct Mail

• Direct mail and gifting automation

• Address confirmation and shipping

• Integration with CRM and marketing tools

• ROI tracking and reporting

Sendoso: Provides sending platform for personalized gifting and direct mail in ABM strategies. Enables companies to incorporate physical touchpoints in their account-based outreach.

4,5 · ‎1 026

Ideal for mid-size to enterprise B2B companies looking to incorporate gifting and direct mail in their strategies.

Terminus ABM platform

$4 791 / month

Comprehensive ABM Platform

• Account-based advertising

• Email signature marketing

• Web personalization

• Unified account-based analytics

Terminus ABM platform: Delivers a comprehensive ABM solution for account targeting and engagement. Includes advertising, email, web personalization, and analytics tools.

4,4 · ‎470

Best for mid-market to enterprise B2B companies across various industries.

Uberflip

$15 per user

Personalization and Web Experience

• Personalized content experiences

• Account-based content hubs

• Content engagement analytics

• Integration with marketing automation platforms

Uberflip: Focuses on content experience platforms for ABM strategies. Enables personalized content delivery and engagement tracking for target accounts.

4,2 · ‎341

Ideal for mid-size to enterprise B2B companies with content-heavy marketing strategies.

UserGems

1 366 USD

Data Enrichment and Intelligence

• Buyer tracking and alerts

• Relationship intelligence

• Contact and account data enrichment

• CRM integration and data sync

UserGems: Offers contact and buyer intelligence platform for ABM strategies. Helps identify and track key decision-makers within target accounts.

4,7 · ‎126

Best for B2B companies of all sizes focused on relationship-based selling.

Vainu

EUR291

Data Enrichment and Intelligence

• Company data enrichment

• Technographic and firmographic targeting

• Sales intelligence and prospecting

• Real-time company updates and triggers

Vainu: Delivers a B2B sales intelligence platform with ABM features. Helps identify and prioritize target accounts based on company data and buying signals.

4,6 · ‎201

Ideal for small to mid-size B2B sales teams, particularly in Northern Europe.

ZoomInfo

$1500 / user

Data Enrichment and Intelligence

• B2B contact and company database

• Intent data and buyer signals

• Data enrichment and cleansing

• Sales intelligence and prospecting tools

ZoomInfo: Provides B2B contact and company data for ABM strategies. Offers tools for account targeting, data enrichment, and intent signal identification.

4,4 · ‎8 502

Best for B2B companies of all sizes looking for comprehensive business data and intelligence.

n.rich

EUR 812 / month

Advertising and Media

• Intent data collection and analysis

• Account-based advertising

• Personalized content recommendations

• Campaign performance analytics

N.rich: Offers an ABM platform focused on intent data and personalized advertising. Provides tools for account identification, engagement, and campaign optimization.

4,8 · 75

Suited for mid-size to enterprise B2B companies looking for intent-based advertising and personalization.

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