The 9 Best Warmly.ai Alternatives in 2025

The hottest trend of 2025 in the B2B landscape is not just AI, but website visitor intelligence. Knowing which companies are visiting your site, their engagement patterns, and when to reach out can dramatically improve conversion rates and shorten sales cycles.

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Within this space, Warmly.ai emerged as a notable platform that helps businesses identify, track, and engage with website visitors through various automated channels. Their focus on visitor identification and post-visit engagement has made them a popular choice for teams looking to nurture leads after they've left your website.

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What Warmly does well:

De-anonymizes website visitors to reveal company information
Tracks buying signals across multiple channels
Automates follow-up sequences after visitors leave your site
Integrates with popular CRM platforms and sales tools
Provides intent scoring to prioritize outreach efforts

However, many companies are exploring Warmly.ai alternatives for various strategic and practical reasons:

Why consider alternatives:

Engagement Approach: Warmly.ai focuses primarily on post-visit engagement rather than real-time connections with active visitors
Pricing Structure: Their pricing model may not scale efficiently for growing teams
Feature Requirements: Some businesses need more robust real-time engagement capabilities
Technical Integration: Implementation complexity can be challenging for teams with limited IT resources
Strategic Alignment: Companies may prefer solutions that prioritize human-to-human connection over automated nurturing

As businesses evaluate their website visitor engagement strategy, it's important to consider the full spectrum of available solutions. In this comprehensive guide, we'll explore the top 9 alternatives to Warmly.ai in 2025, highlighting their strengths, use cases, and how they compare to help you make an informed decision.

Captiwate

Captiwate transforms website visitor engagement by enabling instant, frictionless video calls directly from your website. Unlike Warmly.ai's focus on post-visit nurturing, Captiwate helps you connect with prospects in real-time while they're actively engaged with your content—creating opportunities for immediate trust-building and shortening sales cycles dramatically.

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Best for: Real-time visitor engagement through in-browser video calling

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Features:

Live video calls directly from your website with zero friction
Real-time visitor identification and company lookup
Co-browsing and screen-sharing capabilities
Customizable appearance to match your brand
Real-time monitoring of website traffic with buying intent signals
CRM integration for contact syncing
Slack notifications for high-intent visitors

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Who is it for: B2B companies with complex products or services where building trust quickly is essential for conversion. Particularly effective for businesses where live demonstrations can significantly impact purchase decisions.

Pricing: A free starter plan is available, and paid plans start at $250/month, making it accessible for businesses of all sizes.

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Pros:

Connects sales teams with prospects instantly while their interest is peaked
Creates an in-person purchasing experience online
Real-time visitor pipeline based on buyer journey
Seamless integration with major CRMs
Proven results: Companies report 30%+ increase in demo bookings
Substantially more affordable than enterprise solutions

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Cons:

Primarily focused on real-time engagement rather than post-visit nurturing
Requires sales team availability to maximize effectiveness

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Qualified.com

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Qualified positions itself as a pioneer in "Agentic Marketing" with their AI SDR named Piper. The platform helps B2B companies engage website visitors through AI-driven conversations at scale, enabling real-time pipeline generation and conversion.

Best for: AI-powered website visitor engagement and pipeline generation

Features:

AI SDR (Piper) that profiles website visitors and initiates conversations
Real-time visitor identification and intent tracking
Automated meeting scheduling capabilities
Personalized follow-up sequences
Content recommendation based on visitor interests
Deep Salesforce integration
Multi-channel engagement (chat, voice, video)

Who is it for: Enterprise B2B organizations seeking to automate initial visitor engagement while maintaining personalization at scale.

Pricing: Custom enterprise pricing starting at $3,500 a month.

Pros:

Seamless integration with Salesforce ecosystem (ranked #1 Pipeline Generation Platform by Salesforce AppExchange)
AI-powered engagement that works 24/7
Ability to handle hundreds of thousands of conversations simultaneously
Proven results with enterprise customers (multiple case studies showing 2X+ pipeline growth)
Over 1,500 five-star reviews from leading brands

Cons:

Enterprise-level pricing likely puts it out of reach for SMBs
Heavy focus on AI may not appeal to companies preferring human-first engagement
Complex implementation requiring dedicated resources

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ZoomInfo Sales

ZoomInfo Sales provides comprehensive B2B contact and company intelligence with advanced sales engagement tools. Their extensive database of verified contacts and company information helps sales teams identify and reach the right prospects across organizations, though at a significantly higher price point than most alternatives.

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Best for: Accessing comprehensive B2B contact data and company intelligence for targeted outreach

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Features:

Extensive database with 70M+ direct dial phone numbers and 174M+ verified email addresses
Advanced company and contact search capabilities
Buyer intent data tracking
Sales automation and engagement tools
Website visitor identification
Integration with major CRMs and marketing platforms

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Who is it for: Sales and marketing teams focused on outbound prospecting who need reliable contact data and company intelligence.

Pricing: Starting at approximately $15,000 annually with an average cost of $250 per user per month; additional lead credits available at around $0.85 per lead.

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Pros:

Comprehensive and accurate B2B contact database
Advanced filtering and targeting capabilities
Integration with most major sales and marketing platforms
Intent data to identify companies actively researching solutions
Website visitor identification with verified data

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Cons:

Significantly higher price point than many alternatives
Annual commitment typically required
Complex pricing structure based on seats, credits, and features
More focused on data access than engagement tools

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Drift

Drift, now part of Salesloft, focuses on intelligent automation that qualifies leads through AI-driven conversations. Their conversational marketing platform helps businesses scale their website engagement without proportionally increasing headcount, making it ideal for high-traffic sites that need efficient lead qualification.

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Best for: Conversational marketing and AI-powered lead qualification

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Features:

AI chat agents that engage website visitors
Visitor identification and de-anonymization
Real-time alerts for sales teams
Conversation intelligence and analytics
Multi-touch revenue attribution
Advanced workflow automations
ABM targeting capabilities

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Who is it for: Mid-market to enterprise companies looking to automate initial website visitor engagement while routing qualified leads to sales teams.

Pricing: Premium packages available; custom pricing based on company needs, starting at $2,500/month.

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Pros:

Powerful AI chatbot capabilities
Comprehensive analytics and attribution
Seamless handoff between AI and human agents
Now part of Salesloft's broader revenue acceleration platform
Strong enterprise security and compliance features

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Cons:

Higher price point than many alternatives
Less focus on human-to-human video engagement
Can be complex to fully implement and optimize

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Factors.ai

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Factors.ai delivers advanced intent data capture and attribution capabilities that help businesses identify and understand companies visiting their websites across multiple channels. For teams that prioritize data-driven decision-making, Factors offers powerful analytics to inform both marketing strategy and sales outreach.

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Best for: Intent data capture and marketing attribution

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Features:

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Website visitor identification (up to 64% of traffic)
Intent signal collection across multiple channels
Account intelligence and segmentation
Lead scoring and prioritization
Full-funnel analytics and attribution
LinkedIn AdPilot for optimized ad campaigns

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Who is it for: Marketing teams focused on understanding buyer intent and optimizing campaign performance based on actual engagement data.

Pricing: Plans range from Free (200 companies/month) to Growth ($999/mo for 8,000 companies); custom Enterprise options are available.

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Pros:

Holistic view of intent signals across multiple channels
Strong marketing attribution capabilities
Detailed account intelligence
Integration with major CRMs and marketing platforms
Compliant with major data privacy regulations

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Cons:

More focused on data collection and analysis than direct visitor engagement
Less emphasis on real-time conversation capabilities

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LeadFeeder/DealFront

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LeadFeeder offers a straightforward approach to identifying companies visiting your website, with a focus on turning anonymous page views into actionable sales leads. The platform provides visitor intelligence in an accessible format, making it ideal for businesses of all sizes.

Best for: Website visitor identification and lead generation

Features:

Company identification for website visitors even when working remotely
Visit tracking and detailed behavior analysis
Four-step process: Identify > Qualify > Connect > Send leads
Integration with popular CRMs and tools (Pipedrive, Salesforce, HubSpot, Slack)
Custom filters and segmentation
Zapier integration for connecting with 5,000+ apps
Free and paid pricing tiers

Who is it for: Sales and marketing teams looking for an affordable and straightforward way to identify companies visiting their website.

Pricing: Free plan available (limited to 100 identified companies); paid plans start at €99/month (approximately $99/month)

Pros:

Over 80,000 salespeople, marketers, and agencies use the platform
Straightforward implementation with minimal technical requirements
Affordable pricing with a genuine free tier
Flexible integration options including Zapier connectivity
Proven track record since 2012 with continuous data quality improvements

Cons:

Limited direct engagement capabilities compared to conversation-focused platforms
Free plan limited to last 7 days of data only
More focused on identification than active engagement

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Clearbit (now Breeze Intelligence for Hubspot)

Clearbit, now part of HubSpot, provides powerful data enrichment and visitor intelligence capabilities that help companies identify and understand their website visitors. Their platform offers a robust data foundation that combines web data, proprietary data, and LLM processing to deliver standardized B2B intelligence.

Best for: B2B data enrichment and company intelligence

Features:

"Breeze Intelligence" for comprehensive prospect and customer data
Real-time scoring and lead routing
Visitor identification and de-anonymization
Form shortening to improve conversion rates
Industry-leading data accuracy with global coverage
Deep HubSpot integration
Normalized role and seniority data

Who is it for: Data-driven marketing and sales teams that need accurate company intelligence to power their outreach strategies.

Pricing: Enrichment starts at $99 monthly and $199 yearly, while Prospector packages start at $999 per month or $12,000 annually.

Pros:

Extensive and accurate company database with global coverage
Now integrated with HubSpot's customer platform
Comprehensive data enrichment with industry-leading accuracy
Ability to reveal buying intent through IP intelligence
Significant reduction in form fields while maintaining data quality

Cons:

Limited direct engagement capabilities compared to conversation-focused alternatives
More focused on data enrichment than real-time conversation
Recent acquisition by HubSpot may influence platform direction

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6sense

6sense positions itself as "The First B2B Workflow Engine Built for AI Agents," offering a comprehensive revenue intelligence platform that captures intent signals from multiple sources. Their platform helps companies identify, engage, and convert high-value accounts through predictive intelligence and orchestrated workflows.

Best for: AI-powered revenue intelligence and account engagement

Features:

"Signalverse" - capturing one trillion buyer signals daily
AI workflow engine for coordinated marketing and sales actions
Comprehensive buying team identification
Multi-channel engagement capabilities
Intent data collection across first and third-party sources
Predictive analytics and account prioritization
Revenue AI for pipeline forecasting and optimization

Who is it for: Enterprise B2B organizations with sophisticated account-based marketing and sales strategies.

Pricing: Custom enterprise pricing; not explicitly stated on their website.

Pros:

Named a Leader in The Forrester Wave for Intent Data Providers (Q1 2025)
Comprehensive revenue intelligence across marketing and sales functions
Extensive integration capabilities with major business tools
Advanced AI capabilities for workflow automation
Strong customer success stories from enterprise brands

Cons:

Enterprise-level solution requires a significant investment
Complex implementation process with multiple components
More focused on data intelligence than direct visitor engagement
Potentially steep learning curve for new users

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Rb2b

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Rb2b offers a straightforward and affordable solution for website visitor identification, designed specifically for small to medium-sized businesses. Their platform focuses on simplicity and accessibility, making visitor intelligence available to companies with limited resources.

Best for: Affordable website visitor identification for small businesses

Features:

Website visitor identification
Company profile information
Visit tracking and behavior analysis
Email alerts for specified companies
Basic lead scoring
Simple CRM integration
User-friendly dashboard

Who is it for: Small businesses and startups looking for an affordable way to identify companies visiting their website.

Pricing: Starting at $30/month; free trial available.

Pros:

Very affordable entry point
Simple implementation and use
No long-term contracts required
Basic functionality without overwhelming complexity
Accessible for small teams

Cons:

Limited advanced features
Basic data enrichment compared to premium solutions
Minimal engagement capabilities
Less comprehensive visitor coverage than enterprise solutions

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How to Choose the Right Warmly.ai Alternative

When evaluating these alternatives, consider the following factors:

Engagement Approach: Do you prefer real-time engagement with active visitors or automated follow-up with past visitors? Different solutions emphasize different timing and methods of engagement.
Team Resources: How many team members will engage with visitors, and do you have sufficient manpower to handle live interactions? Some solutions require more human resources than others.
Integration Requirements: What other tools (CRM, marketing automation, etc.) need to connect with your visitor engagement platform?
Budget Constraints: Solutions range from affordable ($30/month) to enterprise pricing ($15,000+/year), so clearly define your budget parameters.
Feature Priorities: What specific capabilities are must-haves vs. nice-to-haves for your specific use case?
Technical Implementation: How much development resource can you dedicate to implementation and maintenance?
Data Privacy Compliance: Ensure any solution meets your regional data privacy requirements (GDPR, CCPA, etc.).

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Why You Should Consider Captiwate as a Warmly.ai Alternative

Among the alternatives listed, Captiwate offers several distinct advantages over Warmly.ai and other competitors:

1. Real-Time Engagement vs. Post-Visit Nurturing

While Warmly.ai focuses primarily on identifying visitors and nurturing them after they've left your website, Captiwate enables real-time connection with prospects while they're actively engaged with your content. This fundamental difference in approach can significantly impact conversion rates—connecting with visitors during their peak interest moment rather than trying to re-engage them later.

2. Human Connection in a Digital World

Captiwate's zero-friction video calling creates an in-person buying experience online that's particularly valuable for:

Complex B2B products that benefit from visual demonstration
High-ticket items where building trust quickly is essential
Sales teams that excel at personal connections rather than automated sequences
Companies looking to differentiate through more personal customer experiences

3. Simplicity and Accessibility

With straightforward implementation and an intuitive interface, Captiwate requires minimal technical resources to deploy and maintain. Our platform's affordable pricing model (starting at $250/month) makes enterprise-grade visitor engagement technology accessible to growing businesses.

4. Proven ROI

Companies like Salesforge using Captiwate consistently report significant improvements in key metrics:

25-30% increase in booked demos
20% close rate
10 visitor calls a week generating 10 additional demos

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Conclusion

While Warmly.ai offers valuable capabilities for visitor identification and post-visit nurturing, the alternatives presented here provide different approaches to connecting with website visitors and converting interest into pipeline. Whether you prioritize real-time engagement, data enrichment, AI-powered conversations, or affordable basics, there's a solution that fits your specific needs.

For B2B companies looking to create more meaningful connections with website visitors and convert interest into pipeline more efficiently, Captiwate offers the most direct approach to in-person sales interactions in a digital environment. By enabling instant video connections while visitors are actively engaged with your content, Captiwate helps companies strike while the iron is hot, turning website traffic into quality conversations that drive revenue.

Ready to explore further? Book a demo with Captiwate today to see how real-time video engagement can transform your website visitor conversion rates.

Book a Demo

Schedule a quick product introduction call with our Founder Krisztián Berecz and try Captiwate today.