RB2B reviewed
One of the 10 tools in our Visitor Identification Tools list. Here’s what RB2B does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What RB2B does
RB2B identifies individual website visitors by name and LinkedIn profile — pushing person-level visitor intelligence directly to Slack in real time, with a free tier to get started.
Key features
Person-level visitor identification — name, LinkedIn, email per visitor
Real-time Slack notifications as visitors land on your site
US-focused identity graph for person-level matching
CRM and sales engagement tool integrations
Free tier with up to 100 identified visitors per month
Captiwate's take
RB2B is the most talked-about new entrant in this category. Its person-level identification — pushing individual LinkedIn profiles of visitors to Slack in real time — is genuinely differentiated from the company-level tools. The catch: it only works for US traffic at the person level, and the free tier is limited enough that most teams upgrade quickly. Still, the free plan makes it the obvious first test for any team exploring visitor ID.
More tools to explore
From the same category
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