Selling, the art of dealmaking, is fundamentally about trust and fostering human connections. Technology may help us — but it can never replace us.
I’ve been playing the sales game for startups since 2017, helping them scale their revenue from product-market fit to over $15 million in ARR.
In less than a decade, sales have changed a lot: playbooks and methods were tried, scaled, and beaten to the ground. The writing is on the wall: buyers today are tired, and outbound channels are succumbing to worsening returns as a result.
The latest trend, of course, is even more of the same, with AI automation replacing humans, and it’s not just happening in sales. We see it in the creative fields and art as well, and something soulless emerges where human creativity and empathy are crucial.
That’s why we started Captiwate: selling, the art of dealmaking, is fundamentally about trust and fostering human connections. In that endeavor, technology may help us — but it can never replace us.
Our mission is to make Captiwate the technology that can foster those human connections, almost magically, at the right time between the right people, and we hope you’ll join us for the ride.
