Traffic Segmenting · route every visitor to the right play

See the visitors that actually matter

Cut through the noise of anonymous traffic. Create intelligent segments that surface your highest-value prospects in real time — so you never waste time on the wrong leads.

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S 🔔 Sam pinged — Tier 1 landed Acme Corp · on /pricing · reply in seconds
Segments Live view
Incoming traffic
? Visitor
NB Northbeam
Segment rules
ICP fit · intent · behavior
🎯 Tier 1 · alert the team 5 today
AC Acme Corp 96
Instant ping — a rep calls in live
Warm · AI engages 14 today
DC DataCo 72
AI qualifies & books
Everyone else · self-serve 247 today
? ? ? Docs & chatbot — zero rep time
⚙️ 18 data points · mix & match

Not all website visitors are created equal

Somewhere in today’s traffic is your next customer. Without segmentation, they look exactly like everyone else.

Lost in the crowd

  • Your next customer is hidden among thousands of visitors
  • No way to separate buyers from browsers
  • Time wasted on low-quality leads

Flying blind

  • Can’t see who’s actually engaged
  • Missing critical buying signals
  • No context for outreach

Manual filtering chaos

  • Switching between tools to qualify leads
  • Important visitors slip through
  • Can’t scale the identification process

Powerful segmentation, made simple

Build custom segments using 18 data points to instantly identify, prioritize, and engage your most valuable visitors.

1

Define your ideal visitor

Choose from 18 data points — company firmographics, behavioral signals, engagement metrics, traffic sources, and previous interactions.

Pick your data points
Employee countIndustryScroll percentUTM sourceReturning visitorTarget list+ 12 more
2

Combine filters for precision

AND/OR logic for complex segments. Exclude unwanted traffic, save segments for instant access, and share them across your team.

Segment · “Hot ABM accounts”
Employee count > 200
AND
Path contains /pricing
OR
Target account is ✓ on list
3

Take action on what matters

Focus your dashboard on key segments, trigger automations for specific groups, route visitors to the right sales rep, and track segment performance.

When a visitor matches…
🔔 Alert the team in Slack
👤 Route to the right rep
⚡ Trigger an automation
📈 Track segment performance over time
Core segmentation parameters

Every data point you need to find
your best prospects

18

data points to mix and match — combine company, behavior, and attribution signals into any segment.

Company & account data

Account countryEmployee countAccount industryAccount nameTarget account — your ICP list

Visitor behavior

Path — specific pages visitedReturning visitorHas unanswered incoming callScroll percentCurrently on site

Traffic source & attribution

UTM sourceUTM mediumUTM campaignUTM termUTM contentReferrer

Engagement history

Last message sentPrevious interactionsChat engagement status

Visitor demographics

Visitor countryName — when identified

Focus on visitors that convert

85%
of high-value visitors identified
before they leave your site
90%
less noise in your queue
only see who matters
10×
faster lead qualification
segments do the filtering for you
3×
higher connect rates
with the right prospects

Stop guessing. Start knowing.

Transform anonymous traffic into qualified opportunities with intelligent segmentation that works 24/7.

Book a demo
See segmentation running on a demo built around your own website.