Traffic Segmenting

See the Visitors That Actually Matter

Cut through the noise of anonymous traffic. Create intelligent segments that surface your highest-value prospects in real-time, so you never waste time on the wrong leads.

Start Segmenting Traffic

Not All Website Visitors Are Created Equal

Lost in the Crowd

  • Your next customer is hidden among thousands of visitors
  • No way to separate buyers from browsers
  • Time wasted on low-quality leads

Flying Blind

  • Can't see who's actually engaged
  • Missing critical buying signals
  • No context for outreach

Manual Filtering Chaos

  • Switching between tools to qualify leads
  • Important visitors slip through
  • Can't scale identification process

Smart Segmentation That Reveals Revenue Opportunities

Build custom segments using 18 data points to instantly identify, prioritize, and engage your most valuable visitors.

Interactive segment builder showing multiple filters being applied

Powerful Segmentation Made Simple

Define Your Ideal Visitor

Choose from 18 data points, including:

  • Company firmographics
  • Behavioral signals
  • Engagement metrics
  • Traffic sources
  • Previous interactions
Combine Filters for Precision
  • AND/OR logic for complex segments
  • Exclude unwanted traffic
  • Save segments for instant access
  • Share across your team
Take Action on What Matters
  • Focus dashboard on key segments
  • Trigger automations for specific groups
  • Route to the right sales rep
  • Track segment performance
Get started
Book a Demo
Core Segmentation Parameters

Every Data Point You Need to Find Your Best Prospects

Company & Account Data
  • Account country
  • Employee count
  • Account industry
  • Account name
  • Target account (your ICP list)
Visitor Behavior
  • Path (specific pages/URLs visited)
  • Returning visitor
  • Has unanswered incoming call
  • Scroll percent
  • Has active user (currently on site)

Visitor Demographics

  • Visitor country
  • Name (when identified)

Traffic Source & Attribution

  • UTM source
  • UTM medium
  • UTM campaign
  • UTM term
  • UTM content
  • Referrer

Engagement History

  • Last message sent
  • Previous interactions
  • Chat engagement status

Focus on Visitors That Convert

Key Outcomes:

Identify 85% of high-value visitors before they leave

Reduce noise by 90% - only see who matters

10x faster lead qualification

3x higher connect rates with the right prospects

Stop Guessing. Start Knowing.

Transform anonymous traffic into qualified opportunities with intelligent segmentation that works 24/7.
See Segmentation Demo
Traffic segmenting
  • Create segment
  • Filter by parameters, country, employee count, unanswered call (eg. if they couldn’t reach someone)
  • Scroll percent
  • UTM Source

Ready to streamline your sales process?

Discover how Captiwate can help you close deals faster.
Get started
Book a Demo