Demandbase finds the accounts. Captiwate talks to the people on your site.
Demandbase is a full-funnel ABM suite: intent data, B2B advertising, buying groups and orchestration for enterprise marketing teams. Captiwate is the layer on your website — it identifies the company and the person, then lets your team chat, call or video-call them while they’re still on the page.
Where Captiwate is different
Talk to the visitor, not just flag the account
Demandbase spots which target accounts are on your site and alerts sales in Slack; the chat itself comes from a partner such as Drift or Qualified. Captiwate identifies the company and the person, then lets a rep chat, call or video-call them while they’re still on the page — with AI chat covering the hours nobody is online.
The person on the page, not a list of possible people
Demandbase’s Site Visit Intelligence ties visits to known contacts through your marketing-automation sync and, for anonymous visits, suggests “possible people at location” from the account. Captiwate identifies the visiting company and the person on the page where lawful, so your reps know who they are talking to before they say hello.
One number instead of a custom quote
Demandbase prices a platform fee plus a flat fee per user, quoted by sales; Vendr puts the median contract at $68,591 a year. Captiwate is priced on monthly visitors — from $15,000/year — with unlimited seats, conversations and identified companies on every plan, live from a single snippet.
Feature comparison: Captiwate vs Demandbase
Demandbase is broader: it runs account selection, intent, ads and orchestration across the funnel. Captiwate is narrower and deeper on one step — what happens while an identified visitor is on your site.
| Feature | Captiwate | Demandbase |
|---|---|---|
| Company-level visitor identification | Included | Included |
| Person-level visitor identification | Included | Known contacts via MAP sync; “possible people” suggested for anonymous visits |
| Intent data & B2B advertising | Not included | Intent, B2B DSP: display, video, CTV, social |
| Website personalization | Traffic segments & automation flows | Account-level page personalization |
| Live chat with a human rep | Included | Via Drift or Qualified integrations |
| Live video calls & co-browsing | Included | Not included |
| AI chat for visitors, 24/7 | Included | Demandbase AI Chat is an insights interface for its own users |
| Scheduling & click-to-meet | Included | Not listed publicly |
| Real-time Slack / Teams alerts | Included | Slack, with a Demandbase One for Sales license; Teams not listed publicly |
| HubSpot & Salesforce sync | Two-way, every plan | Two-way; writeback to the CRM runs daily |
| Pricing model | Monthly visitors — unlimited seats | Platform fee + flat fee per user, custom quote |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type 2, ISO 27001:2022; GDPR privacy notice with an EU representative |
| Free trial | No — custom demo on your site | No — demo through sales |
| Starting price | $15,000/year (Grow) | Not listed publicly; Vendr median $68,591/year |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against demandbase.com, demandbase.com/pricing, its product pages and help-center articles (support.demandbase.com), plus Vendr’s contract data. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Demandbase publishes no prices; the Vendr figures are Vendr’s own transaction data, not Demandbase list prices.
Pricing: custom quote vs. one number
Demandbase quotes a platform fee plus a per-user fee through sales, with Advertising and Data sold separately. Captiwate sells annual plans on a single number — your monthly visitors — with nothing per seat and nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Demandbase One for Sales & Marketing: platform fee plus a flat fee per user — custom quote
- Advertising: sold on its own as a starting point — custom quote
- Data: company and contact data, usable on its own — custom quote
- Third-party benchmark: Vendr reports a median contract of $68,591/year across 185 purchases, ranging from $24,000 to $164,265
No prices published; demandbase.com/pricing asks you to request a custom plan (verified 2026-09-04). Vendr figures are third-party contract data as shown on vendr.com/marketplace/demandbase on the same date.
Which one fits your motion?
These are different-sized tools. Pick by whether you are buying an account program or a way to talk to the visitors already on your site.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Demandbase to Captiwate?
Yes. Captiwate takes care of teams coming from Demandbase financially and during the move. Setup is a single JavaScript snippet; from there you connect HubSpot or Salesforce, point alerts at Slack or Teams and rebuild your account lists as Captiwate traffic segments — then add live chat, video and AI chat on top. Bring your current Demandbase setup to a 30-minute walkthrough and leave with a plan.
How does Demandbase pricing compare to Captiwate’s?
Demandbase does not publish prices. Its pricing page describes a platform fee plus a flat fee per user for Demandbase One, with Advertising and Data also sold on their own, and asks you to request a custom plan (demandbase.com/pricing, 2026-09-04). Vendr, which tracks real contracts, reports a median of $68,591 a year across 185 purchases, ranging from $24,000 to $164,265. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Does Demandbase have live chat or video calls?
Not natively. Demandbase’s help center documents integrations with Drift and Qualified that pass account data into those chat tools; the conversation happens there. There is no video call or co-browsing feature listed. Captiwate includes live chat with a human rep, live video calls, co-browsing and AI chat 24/7 on every plan, so you do not need a second vendor to talk to the visitor.
Do I need both Demandbase and Captiwate?
Some teams run both. Demandbase does things Captiwate does not: third-party intent data, a B2B advertising DSP, buying-group analytics and cross-channel orchestration. Captiwate does things Demandbase does not: chat, call and video-call the visitor while they are on the page, with AI chat after hours. If your goal is the on-site conversation, Captiwate on its own covers identification, alerts and CRM sync; if you also run account-based ads and intent programs, keep Demandbase for that and let Captiwate handle the visit.
Does Demandbase identify people on my site the way Captiwate does?
Partly. Demandbase resolves visits to accounts, and its Site Visit Intelligence matches known visits through your marketing-automation sync; for anonymous visits it suggests possible contacts from that account. Captiwate identifies the visiting company and, where lawful, the individual on the page, and shows your reps that context before they open a chat, a video call or a co-browsing session.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from Demandbase? Migration included.
We take care of teams coming from Demandbase — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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