Factors reports on the visit. Captiwate turns it into a conversation.
Factors.ai identifies visiting accounts, scores their intent and tells marketing which campaigns and LinkedIn ads drove them. Captiwate identifies companies and people too — and then lets your reps chat, call or video-call the visitor while they’re still on the page, with AI chat after hours and unlimited seats at one price.
Where Captiwate is different
A report for marketing vs. a conversation for sales
Factors identifies the account, scores it, attributes it to a campaign and alerts Slack so someone can follow up. Captiwate does the identification and then lets your rep chat, call or video-call the visitor while they’re still on the page, with AI chat covering the hours nobody is online. Factors’ Scout is an AI copilot for your team, not a chat your visitors can open.
People, not only accounts — and not only in the US
Factors resolves anonymous traffic to companies worldwide through 6sense data. Names come from an RB2B integration that covers “a subset of US-based B2B visitors” and consumes RB2B credits; the help center says international coverage is limited. Captiwate identifies the visiting company and, where lawful, the person on the page, wherever your traffic comes from — under GDPR and CCPA, with SOC 2 Type II and ISO 27001.
Unlimited seats, one number
Factors caps three things per plan: monthly tracked users, companies identified per month and seats — 3 seats on Lite, 25 on Enterprise. Captiwate is priced on monthly visitors, from $15,000/year, with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs Factors.ai
Factors.ai is an account intelligence, attribution and ads platform for B2B marketers. Captiwate shares the identification layer and spends the rest of its budget on talking to the visitor. Where Factors does more, the table says so.
| Feature | Captiwate | Factors.ai |
|---|---|---|
| Company-level visitor identification | Included | Via 6sense data; claims 75% on its product page, 50–65% globally in its help center |
| Person-level visitor identification | Included | US visitors only, through an RB2B integration that uses RB2B credits |
| Live chat with a human rep | Included | Not included |
| Live video calls & co-browsing | Included | Not included |
| AI chat for visitors, 24/7 | Included | Scout is an internal copilot for your team, not visitor-facing chat |
| Scheduling & click-to-meet | Included | Not listed publicly |
| Real-time Slack / Teams alerts | Included | Every plan |
| HubSpot & Salesforce sync | Two-way, every plan | “Full integration” on Basic and up; HubSpot pulls data in and pushes it back via workflows |
| Multi-touch attribution & revenue analytics | Not included | Ads, CRM, website and G2 data in one journey; custom reports and KPIs |
| LinkedIn Ads: view-through attribution, impression control, audience sync | Not included | LinkedIn AdPilot on Basic and up; impression control on Enterprise |
| Seats | Unlimited | 3 (Lite), 5 (Basic), 10 (Growth), 25 (Enterprise) |
| Pricing model | Monthly visitors — unlimited seats | Monthly tracked users + companies identified/month + seats |
| Compliance & data residency | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, GDPR, CCPA, PECR; data hosted in the US (Google Cloud); ISO 27001 not listed on its security page |
| Free trial | No — custom demo on your site | Yes — Lite, no credit card |
| Starting price | $15,000/year (Grow) | $199/month (Lite); annual plans from $6,000/year |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against factors.ai/pricing, factors.ai, its website-visitor-identification, analytics-and-attribution, LinkedIn AdPilot, integrations, security and Scout pages, and the Factors help center. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Factors prices are the figures shown on its pricing page: Lite monthly, Basic, Growth and Enterprise per year.
Pricing: three caps vs. one number
Factors caps each plan on monthly tracked users, companies identified per month and seats; when your team or traffic outgrows a cap you move up a plan. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Lite: free trial, then $199/month — up to 5,000 tracked users, 1,500 companies/month, 3 seats
- Basic: $6,000/year — up to 10,000 tracked users, 3,000 companies/month, 5 seats, CRM sync, LinkedIn AdPilot
- Growth: $20,000/year — up to 50,000 tracked users, 8,000 companies/month, 10 seats, custom account scoring
- Enterprise: from $30,000/year — up to 100,000 tracked users, custom companies/month, 25 seats, predictive scoring, impression control
Lite is billed monthly after a free trial (no credit card); Basic, Growth and Enterprise are priced per year. Slack / Teams alerts on every plan; HubSpot and Salesforce from Basic. Overage not listed publicly; GTM Engineering services are a paid add-on. As listed on factors.ai/pricing, verified 2026-09-04.
Which one fits your motion?
Factors is built for the marketer who has to prove pipeline. Captiwate is built for the rep who has to start it. Pick by who owns the visitor once they’re identified — or run both.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Factors.ai to Captiwate?
Yes. Captiwate takes care of teams coming from Factors.ai financially and during the move. Setup is a single JavaScript snippet; you connect HubSpot or Salesforce, point alerts at Slack or Teams and rebuild your Factors segments as Captiwate traffic segments and automation flows. If you still need attribution reporting, you can keep Factors for that — the two do not conflict. Bring your current Factors setup to a 30-minute walkthrough and leave with a plan.
How does Factors.ai pricing compare to Captiwate’s?
Factors sells four plans capped on monthly tracked users, companies identified per month and seats: Lite at $199/month after a free trial (5,000 tracked users, 1,500 companies, 3 seats), Basic at $6,000/year (10,000 tracked users, 3,000 companies, 5 seats), Growth at $20,000/year (50,000 tracked users, 8,000 companies, 10 seats) and Enterprise from $30,000/year (100,000 tracked users, 25 seats), with GTM Engineering services as a paid add-on; overage is not listed publicly (as shown on factors.ai/pricing, 2026-09-04). For a small marketing team that needs attribution first, Factors is the cheaper entry point. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Does Factors.ai have live chat or a chatbot for website visitors?
Not on its pages. Factors identifies accounts, scores them, attributes them to campaigns and sends alerts to Slack, Teams and your CRM. Its AI, Scout, is a copilot your own team asks for reports and workflows; it does not open a chat with visitors, and Factors lists no live chat, video call, co-browsing or scheduling feature. Captiwate is built around that moment: a rep chats, calls or video-calls the identified visitor, and AI chat answers when nobody is online.
Can I use Factors.ai and Captiwate together?
Yes, and for marketing-led teams it is a sensible split. Factors does things Captiwate does not: multi-touch attribution, LinkedIn Ads impression control and view-through attribution, audience sync to LinkedIn, Google and Meta, and revenue analytics across ads, CRM, website and G2 data. Captiwate does what Factors does not: live conversations with the visitor on your site. Both push to HubSpot, Salesforce, Slack and Teams, so the same account can be measured in Factors and engaged through Captiwate.
Does Factors.ai identify individual people, or only companies?
Both, with limits. Factors resolves anonymous visits to companies through 6sense’s IP-to-company data. Person-level identity comes from an RB2B integration that, per Factors’ help center, identifies “a subset of US-based B2B visitors”, has limited international coverage and consumes RB2B credits only when a LinkedIn profile or work email is found. Captiwate identifies the visiting company and, where lawful, the person on the page, and shows that context to your rep before the conversation starts.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from Factors.ai? Migration included.
We take care of teams coming from Factors.ai — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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