HubSpot gives you a chat widget. Captiwate gives your reps a conversation.
HubSpot Live Chat is a free widget inside the HubSpot CRM, with routing, bot logic, AI and Salesforce sync unlocked seat by seat. Captiwate sits on top of HubSpot with two-way sync: it identifies the company and person, then a rep chats, calls or video-calls them live — AI chat after hours, unlimited seats at one price.
Where Captiwate is different
Know who is typing before you answer
HubSpot’s chat widget shows a visitor once they start a conversation; company-level visitor identification is a separate Breeze Intelligence feature paid in credits, and it stops at the company. Captiwate identifies the visiting company and, where lawful, the person before the first message — and writes it to the HubSpot record through two-way sync.
Chat, then call or video-call — in the same tab
HubSpot live chat is text in a widget, with phone calling minutes sold on paid Sales Hub seats. Captiwate lets a rep move a live chat into a video call or a co-browsing session without the visitor leaving your page, and books the meeting in one click when the rep is not around.
Unlimited seats, AI included
HubSpot’s widget is free, but the parts a sales team relies on are not: routing to a named rep needs a paid seat, if/then bot logic needs Professional, and the Breeze Customer Agent needs Professional or Enterprise plus $0.50 in credits per resolved conversation. Captiwate is priced on monthly visitors — from $15,000/year — with unlimited seats, conversations and AI chat on every plan.
Feature comparison: Captiwate vs HubSpot Live Chat
HubSpot’s chat is one feature of a CRM suite: free to switch on, with the sales-grade pieces spread across paid seats and credits. Captiwate is a sales platform that starts from identification and runs the conversation — and it syncs both ways with the HubSpot you already have.
| Feature | Captiwate | HubSpot Live Chat |
|---|---|---|
| Company-level visitor identification | Included | Not in live chat; Breeze Intelligence buyer intent (Starter+, 10 credits per company per month) |
| Person-level visitor identification | Where lawful | Buyer intent is company-level via IP address |
| Live chat with a human rep | Included | Free with HubSpot branding; routing to a named rep needs a paid Sales or Service seat |
| Live video calls & co-browsing | Included | Not listed publicly; phone calling minutes on paid seats |
| AI chat, 24/7 | Included, unlimited | Breeze Customer Agent: Professional / Enterprise, 50 credits ($0.50) per resolved conversation |
| Rule-based chatbot | AI chat instead | Free; if/then branches and offline bot need Professional |
| Scheduling & click-to-meet | Included | Meetings bot + 1 personal link free with branding; 1,000 links on Starter+ |
| Real-time Slack / Teams alerts | Included | Slack: chat notifications and replies from Slack; Teams not listed for live chat |
| HubSpot & Salesforce sync | Two-way with both, every plan | Native to HubSpot; Salesforce integration needs Professional or Enterprise |
| Shared inbox, ticketing, knowledge base | Not a helpdesk | Conversations inbox free; help desk and knowledge base on Service Hub |
| WhatsApp & Facebook Messenger channels | Not included | Connected to the same inbox |
| Pricing model | Monthly visitors — unlimited seats | Free widget; per-seat hubs plus HubSpot Credits for AI and intent |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 1 / SOC 2 Type II, SOC 3, HIPAA, GDPR, CCPA, EU data centre; ISO 27001 not listed |
| Free trial | No — custom demo on your site | Free tools, no credit card, up to 2 users |
| Starting price | $15,000/year (Grow) | Free; paid seats from $20/seat/month |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against hubspot.com/products/crm/live-chat, the Sales Hub and Service Hub pricing pages, the Customer Agent product page and April 2026 pricing announcement, the HubSpot Credits page and rate sheet, HubSpot’s Knowledge Base (live chat, bots, customer agent, buyer intent, Slack and Salesforce integrations) and HubSpot’s Trust Center. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Seat prices are the pay-monthly figures shown on hubspot.com.
Pricing: seats and credits vs. one number
HubSpot’s widget costs nothing, and for a support inbox that may be the end of the story. For a sales team the bill grows with seats, hub tiers, onboarding fees and HubSpot Credits for AI and buyer intent. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Free tools: $0 — live chat and rule-based bots with HubSpot branding, conversations inbox, 1 personal meetings link, Slack notifications; up to 2 users
- Starter: $20/seat/month — removes branding, routes chats to a named rep, 1,000 meetings links, 500 calling minutes, 500 HubSpot Credits/month; buyer intent unlocked
- Professional: $100/seat/month ($90 annual) + $1,500 onboarding — if/then bot branches, offline bot, Salesforce integration, Breeze Customer Agent, 3,000 credits/month
- Enterprise: from $150/seat/month + $3,500 onboarding — 12,000 calling minutes, chat capacity limits, 5,000 credits/month
- HubSpot Credits: $10 per 1,000 ($9 annual) or $0.01 each; Customer Agent 50 credits per resolved conversation; unused credits expire monthly
Sales Hub / Service Hub seat prices as shown on hubspot.com with the pay-monthly toggle; Free tools are limited to 2 users. Customer Agent priced per resolved conversation since April 14, 2026 (previously $1.00 per conversation). Verified 2026-09-04.
Which one fits your motion?
HubSpot’s chat is honest about what it is: a free widget on the CRM. Pick by what you need to happen when a buyer lands on your site.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from HubSpot Live Chat to Captiwate?
Yes, and you keep HubSpot. Captiwate takes care of teams coming from HubSpot Live Chat financially and during the move. Setup is a single JavaScript snippet; you connect the HubSpot integration, point alerts at Slack or Teams, and every chat, video call, meeting and identified visitor lands on the same contact and company records your chatflows wrote to — two-way. Bring your current chatflows to a 30-minute walkthrough and leave with a plan.
HubSpot’s live chat is free. Why pay for Captiwate?
If a free widget on top of the CRM is all you need, use HubSpot’s — it is the right pick for that job. The gaps show up when chat becomes a sales channel: HubSpot’s chat does not tell you who is on the page before they write (company-level buyer intent is a separate credit-based feature), routing to a named rep needs a paid seat, if/then bot logic needs Professional, and after-hours AI means the Breeze Customer Agent at $0.50 per resolved conversation on Professional or Enterprise. Captiwate identifies the company and person, lets the rep chat, call or video-call in the same tab, runs AI chat 24/7 and puts no limit on seats — for one annual price.
How does HubSpot pricing compare to Captiwate’s?
HubSpot bills per seat, per hub, plus credits: live chat is free with HubSpot branding; Sales Hub or Service Hub Starter is $20 per seat per month, Professional $100 per seat per month ($90 on an annual commitment) with a $1,500 onboarding fee, Enterprise from $150 per seat per month with a $3,500 onboarding fee. The Breeze Customer Agent costs 50 HubSpot Credits ($0.50) per resolved conversation and buyer intent 10 credits per company per month; Starter includes 500 credits a month, Professional 3,000, Enterprise 5,000, extra packs are $10 per 1,000 and unused credits expire monthly (hubspot.com pricing pages and rate sheet, 2026-09-04). Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Does Captiwate work with HubSpot?
Yes. Two-way HubSpot sync is included on every Captiwate plan: identified companies and people, chat transcripts, video calls and booked meetings are written to HubSpot contacts, companies and deals, and HubSpot data is shown to the rep during the conversation. Slack and Microsoft Teams alerts, Google Calendar, Outlook and Zoom are included too. Teams on Salesforce get the same two-way sync without needing a Professional seat for it.
Is Captiwate’s AI chat the same as HubSpot’s Breeze Customer Agent?
Different job, different price. The Breeze Customer Agent answers from your knowledge base and website across chat, email, WhatsApp and Messenger, and HubSpot counts a qualified lead as a resolution at 50 credits. Captiwate’s AI chat is tuned for the website sales moment: it answers, qualifies and hands a hot visitor to a live rep or books a meeting, and it is included and unlimited on every plan — no Professional seat, no credits.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from HubSpot Live Chat? Migration included.
We take care of teams coming from HubSpot Live Chat — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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