Lead Forensics names the company. Captiwate puts you in the conversation.
Lead Forensics matches visitors’ IP addresses to companies and hands you decision-maker contacts to chase, on a price quoted after the trial. Captiwate identifies companies and people too — and then lets your team chat, call or video-call them while they’re still on the page.
Where Captiwate is different
Talk to the visitor, not just the record
Lead Forensics matches a visitor’s IP address to a company, attaches “likely decision-maker” contacts from its own database and drops the lead into your inbox, CRM or lead manager for follow-up. Captiwate does the identification and then lets your team chat, call or video-call the visitor while they’re still on your site — with AI chat covering the hours nobody is online.
The person on the page, not a guess from a list
Lead Forensics says it plainly: “Lead Forensics identifies businesses” and “does not identify anonymous individual visitors by name” — the contacts it supplies are people who work there, not the one who visited. Captiwate identifies the visiting company and, where lawful, the person on the page, so your reps know who they are talking to before they say hello.
A published price you can plan around
Lead Forensics quotes a custom price after a demo and a one-week trial, based on your traffic; contract terms are not on its site. Captiwate publishes its prices — from $15,000/year on monthly visitors — with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs Lead Forensics
Lead Forensics is a company-level identification and contact-data tool with its own lead manager, sold through a demo, a trial and a custom quote. Captiwate covers the same identification and adds the layer that talks to the visitor.
| Feature | Captiwate | Lead Forensics |
|---|---|---|
| Company-level visitor identification | Included | Reverse-IP match against its own B2B database |
| Person-level visitor identification | Included | “Does not identify anonymous individual visitors by name” |
| Decision-maker contact database | Identifies the actual visitor instead | Names, titles, emails, phones from its database |
| Built-in lead & pipeline manager | Works in your CRM | Included |
| Live chat with a human rep | Included | Not listed publicly — Lead Forensics Chat is a managed chatbot |
| Live video calls & co-browsing | Included | Not included |
| AI chat, 24/7 | Included | Lead Forensics Chat, set up and run by its team; price not listed |
| Scheduling & click-to-meet | Included | Chatbot can book a demo; native scheduling not listed publicly |
| Real-time Slack / Teams alerts | Included | Alerts to inbox and CRM; Slack / Teams not listed publicly |
| HubSpot & Salesforce sync | Two-way, every plan | Automate plan only; also Dynamics 365, Pipedrive, Zoho, 60+ via Zapier |
| Pricing model | Monthly visitors — unlimited seats | Custom quote on traffic — unlimited users |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | ISO/IEC 27001:2013, GDPR, ICO registered; servers in the UK/EU; SOC 2 not listed |
| Free trial | No — custom demo on your site | One week, after a demo |
| Starting price | $15,000/year (Grow) | Not published — quoted after the trial |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against leadforensics.com/pricing, leadforensics.com, its features, alerts, chat, integrations and data-compliance pages and its own RB2B comparison page. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Lead Forensics does not publish prices; the Vendr figure on this page is third-party buyer data.
Pricing: a quote after the trial vs. one number
Lead Forensics prices on your website traffic and tells you the number after a demo and a one-week trial; users are unlimited on both of its plans, but contract terms and list prices are not on its site. Captiwate sells annual plans on a single published number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Essentials: Custom quote — visitor identification, firmographics, decision-maker contact data, behavioural insights, real-time alerts, lead & pipeline manager, unlimited users
- Automate: Custom quote — adds CRM integration, workflow automation & CRM lead creation, automated lead routing, ABM account matching, dedicated success manager
- Lead Forensics Chat: Managed chatbot — pricing not listed
- Third-party reference: Vendr reports a median of $17,486/year (range $1,700–$70,613) — buyer data, not a Lead Forensics list price
Custom quote based on website traffic; “the number of users is unlimited and doesn’t affect your price”. Contract length not published. As stated on leadforensics.com/pricing, verified 2026-09-04; Vendr median is third-party data.
Which one fits your motion?
Both tools do what they say. Pick by what you want to happen once a company is identified.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Lead Forensics to Captiwate?
Yes. Captiwate takes care of teams coming from Lead Forensics financially and during the move. Setup is a single JavaScript snippet; from there you connect HubSpot or Salesforce, point alerts at Slack or Teams and rebuild your target-account alerts as Captiwate segments and automation flows — and your reps gain live chat, video and AI chat on the same visitors. Bring your current Lead Forensics setup to a 30-minute walkthrough and leave with a plan.
How does Lead Forensics pricing compare to Captiwate’s?
Lead Forensics does not publish prices. Its pricing page says the cost “is based on how much traffic you’re generating to your website”, users are unlimited, and you get a quote after a demo and a one-week trial; the two plans are Essentials and Automate, and contract length is not stated on its site (verified 2026-09-04). Third-party buyer data from Vendr puts the median at $17,486 per year, with a range from $1,700 to $70,613. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Does Lead Forensics identify individual visitors?
No. Lead Forensics matches the visitor’s IP address to a company and then supplies decision-maker contacts from its own database; its data-compliance page states those contacts “are not the individuals who have visited the website, as we can not identify those”. Captiwate identifies the visiting company and, where lawful, the person on the page, and shows your reps that context before they start a chat, a video call or a co-browsing session.
Is Captiwate GDPR compliant, like Lead Forensics?
Yes. Captiwate is GDPR and CCPA compliant, SOC 2 Type II and ISO 27001 certified, and offers customizable data-privacy options to meet the specific needs of your customers. Lead Forensics states it is GDPR compliant, ICO registered and certified to ISO/IEC 27001:2013, with servers in the UK/EU; we could not find a SOC 2 report listed on its site.
Does Lead Forensics have live chat?
Lead Forensics Chat is a managed chatbot: its team handles “the setup, design, and optimization”, and the bot can book a demo, request a call or collect contact details. Its pages do not describe a rep taking over the conversation live, video calls or co-browsing, and the price is not listed. Captiwate gives your reps live chat, video calls and co-browsing with the identified visitor, with AI chat covering the hours nobody is online.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from Lead Forensics? Migration included.
We take care of teams coming from Lead Forensics — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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