Leadfeeder shows you the company. Captiwate starts the conversation.
Leadfeeder (formerly Dealfront) turns anonymous traffic into a list of companies for your CRM. Captiwate does the identification too — and then lets your team chat, call and video-call those companies while they’re still on your site.
Where Captiwate is different
Identification is the start, not the product
Leadfeeder ends at the list: companies, intent signals, alerts and a push to your CRM or ad audiences. Captiwate includes that identification and adds live chat, video calls, AI chat 24/7, scheduling and co-browsing, so the visit turns into a conversation instead of a row to chase tomorrow.
People on the page, not just IP ranges
Leadfeeder matches IP addresses to companies (“identify up to 45% of companies visiting your website”) and sells contact data from its database on credits. Captiwate identifies the visiting company and the person on the page, so your reps know who they are talking to before they say hello.
Priced on traffic, not on caps and credits
Leadfeeder tiers by companies identified per month and meters enrichment and activation with credits. Captiwate is one number — your monthly visitors — from $15,000/year, with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs Leadfeeder
Leadfeeder is a company-level identification and intent tool that feeds your CRM, ads and outreach. Captiwate covers the same identification and adds the layer that talks to the visitor.
| Feature | Captiwate | Leadfeeder |
|---|---|---|
| Company-level visitor identification | Included | Included |
| Person-level visitor identification | Included | Contact data from its database, on credits |
| Intent & behaviour signals | Included | Included |
| Real-time Slack / Teams alerts | Included | Included |
| Live chat with a human rep | Included | Not included |
| Live video calls & co-browsing | Included | Not included |
| AI chat, 24/7 | Included | Not included |
| Scheduling & click-to-meet | Included | Not listed publicly |
| CRM integrations | HubSpot, Salesforce — two-way sync | HubSpot, Salesforce, Pipedrive, Dynamics 365, Zoho & more |
| Compliance & data residency | SOC 2 Type II, ISO 27001, GDPR, CCPA; custom residency on Unlimited | GDPR compliant; data stored in the EU |
| Free plan / trial | No — custom demo on your site | Lite free plan (100 companies/month); 14-day trial |
| Starting price | $15,000/year (Grow) | Free; paid from €79/month billed annually |
Swipe sideways to see both columns →
Last verified: 2026-09-03 against leadfeeder.com/pricing (dealfront.com/pricing redirects there), leadfeeder.com and leadfeeder.com/integrations. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Leadfeeder prices are quoted as “from”, in EUR, on the billing basis shown on their pricing page.
Pricing: caps and credits vs. one number
Leadfeeder’s paid tiers are capped by companies identified per month, and enrichment or activation actions consume credits. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Lite: Free — up to 100 identified companies/month, 7-day visitor history
- Discover: from €79/month billed annually (€113/month monthly) — reveal companies, alerts, CRM push
- Activate: from €369/month billed annually (€527/month monthly) — adds verified emails & phones, intent filters, CRM automations
- Scale: from €599/month, annual only — adds free data export, automatic CRM updates, dedicated CSM
- Enterprise: Custom volumes with a dedicated team
Tiered by companies identified per month; enrichment and activation use credits (identifying companies does not). As listed on leadfeeder.com/pricing, verified 2026-09-03.
Which one fits your motion?
Both tools do what they say. Pick by what you want to happen once a company is identified.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Leadfeeder (Dealfront) to Captiwate?
Yes. Captiwate takes care of teams coming from Leadfeeder financially and during the move. Setup is a single JavaScript snippet; you connect HubSpot or Salesforce, point alerts at Slack or Teams and rebuild your segments as Captiwate traffic segments and automation flows. Bring your current Leadfeeder setup to a 30-minute walkthrough and leave with a plan.
Is Leadfeeder the same thing as Dealfront?
Yes. Leadfeeder’s site states “Dealfront is now Leadfeeder”, and dealfront.com/pricing redirects to leadfeeder.com/pricing. The plans and prices on this page are the ones published under the Leadfeeder brand, verified on 2026-09-03.
How does Leadfeeder pricing compare to Captiwate’s?
Leadfeeder has a free Lite plan (up to 100 identified companies a month) and paid tiers from €79/month billed annually (Discover), €369/month billed annually (Activate) and €599/month annual-only (Scale), with Enterprise on request; paid tiers are capped by companies identified per month and enrichment uses credits. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Is Captiwate GDPR compliant, like Leadfeeder?
Yes. Captiwate is GDPR and CCPA compliant, SOC 2 Type II and ISO 27001 certified, and offers customizable data-privacy options. Custom data residency is available on the Unlimited plan. Leadfeeder states it is GDPR compliant and stores data within the EU.
Do I need both Leadfeeder and Captiwate?
Usually not: Captiwate identifies visiting companies and people itself, so most teams replace Leadfeeder outright. If you use Leadfeeder mainly for B2B display campaigns or ad-audience syncing, you can keep it for that and let Captiwate handle identification and the on-site conversation.
Does Captiwate identify people or only companies?
Both. Captiwate identifies the visiting company and, where lawful, the person on the page, and shows your reps that context before they start a chat, a video call or a co-browsing session. Leadfeeder identifies companies from IP data and offers contact details from its own database as a credit-based add-on.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Want the numbers first? See pricing →
Switching from Leadfeeder? Migration included.
We take care of teams coming from Leadfeeder — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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