Know who is on your site — then actually talk to them
RB2B tells you which US visitors were on your site and pushes their LinkedIn profile to Slack. Captiwate identifies companies and people too — and then lets your team chat, call or video-call them while they’re still on the page.
Where Captiwate is different
Engage while they’re still on the page
RB2B is a data pipe: it resolves a visitor and pushes their LinkedIn profile or email to Slack, Teams or your CRM for follow-up later. Captiwate does the identification and then lets your team chat, call or video-call the visitor while they’re still on your site — with AI chat covering the hours nobody is online.
Not limited to a US database
RB2B says it plainly: “Person-Level Identity is a US-only technology with a US-only database”, and its person-level ID excludes European visitors. Captiwate identifies visiting companies wherever your traffic comes from and layers person-level identification on top — under GDPR and CCPA, with SOC 2 Type II and ISO 27001 certification.
One number, no credits
RB2B meters by monthly “resolutions” with overage at $0.25–$0.45 per credit and $99/month per extra domain. Captiwate is priced on monthly visitors — from $15,000/year — with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs RB2B
RB2B is a visitor-identification tool: it resolves who is on your site and hands the record to the tools you already use. Captiwate starts from the same identification and adds the conversation layer on top.
| Feature | Captiwate | RB2B |
|---|---|---|
| Company-level visitor identification | Included | Included |
| Person-level visitor identification | Included | US-focused; Pro+ adds international coverage |
| Live chat with a human rep | Included | Not included |
| Live video calls & co-browsing | Included | Not included |
| AI chat, 24/7 | Included | Not included |
| Scheduling & click-to-meet | Included | Not listed publicly |
| Real-time Slack / Teams alerts | Included | Included |
| HubSpot & Salesforce sync | Two-way, every plan | Pro and Pro+ plans only |
| Pricing model | Monthly visitors — unlimited seats | Monthly credits (resolutions) + overage |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, CCPA/CPRA; person-level ID excludes EU visitors |
| Free trial | No — custom demo on your site | 7-day trial + free plan |
| Starting price | $15,000/year (Grow) | Free; paid from $79/month |
Swipe sideways to see both columns →
Last verified: 2026-09-03 against rb2b.com/pricing, rb2b.com and RB2B’s plans side-by-side help article (support.rb2b.com). Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. RB2B prices are quoted as “from” on the monthly billing basis shown on their pricing page.
Pricing: credits vs. one number
RB2B sells monthly plans metered by credits (one credit per resolved visitor per 30 days), with paid overage and per-domain add-ons. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Free: $0/month — 150 credits, company-level ID only, Slack / Teams push
- Starter: $79/month — 300 credits, LinkedIn URLs to Slack / Teams, no email addresses
- Pro: from $149/month — from 600 credits, business emails, all integrations
- Pro+: from $199/month — premium resolution, US + international coverage
Billed monthly. Overage $0.45/credit (Starter) or $0.25/credit (Pro, Pro+); additional domains $99/month. As listed on rb2b.com/pricing, verified 2026-09-03.
Which one fits your motion?
Both tools are honest about what they do. Pick by what you want to happen after a visitor is identified.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from RB2B to Captiwate?
Yes. Captiwate takes care of teams coming from RB2B financially and during the move. Setup is a single JavaScript snippet; from there you connect HubSpot or Salesforce, point alerts at Slack or Teams and you have the same identification feed — plus live chat, video and AI chat. Bring your current RB2B setup to a 30-minute walkthrough and leave with a plan.
How does RB2B pricing compare to Captiwate’s?
They are different models. RB2B is billed monthly per credit: a free plan with 150 resolutions, Starter at $79/month for 300, Pro from $149/month and Pro+ from $199/month, with overage at $0.25–$0.45 per resolution and $99/month per extra domain (as listed on rb2b.com/pricing, 2026-09-03). Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Is Captiwate GDPR compliant? RB2B says its person-level ID excludes EU visitors.
Yes. Captiwate is GDPR and CCPA compliant, SOC 2 Type II and ISO 27001 certified, and offers customizable data-privacy options to meet the specific needs of your customers. RB2B states that its person-level identity is a US-only technology and that company-level ID for European visitors requires a consent collection tool.
Do I need both RB2B and Captiwate?
Usually not: Captiwate includes company- and person-level identification, so most teams replace RB2B outright. If you rely on RB2B’s LinkedIn-to-Clay outbound loop, you can keep it running alongside Captiwate — Captiwate handles the on-site conversation, your outbound stack handles what happens after the visit.
Does Captiwate identify individual people like RB2B does?
Yes. Captiwate identifies both the visiting company and the person where lawful, and shows your reps who they are talking to. The difference is what happens next: instead of a Slack message to act on later, your team can open a chat, a video call or a co-browsing session in the moment, and AI chat covers the rest of the day.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from RB2B? Migration included.
We take care of teams coming from RB2B — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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