Snitcher tells you the company. Captiwate talks to the visitor.
Snitcher turns anonymous traffic into a list of companies for Slack and your CRM, priced by how many it identifies each month. Captiwate does the identification too — and then lets your team chat, call and video-call those visitors while they’re still on your site.
Where Captiwate is different
The list is where Snitcher stops
Snitcher resolves a visit to a company, scores it, alerts Slack and pushes the record to your CRM or outreach tool. Captiwate does that identification and then lets your team chat, call or video-call the visitor while they’re still on the page, with AI chat covering the hours nobody is online.
Who is on the page, not who works there
Snitcher matches IP addresses to companies; its Identity Layer names a person only after they fill a form, log in or click one of your emails, and “Reveal Contacts” looks up decision-makers at the company from a database. Captiwate identifies the visiting company and, where lawful, the person on the page, so your reps know who they are talking to before they say hello.
No cap on identified companies
Snitcher’s price steps up with every band of companies identified per month, from $49 for 50 to $529 for 5,000. Captiwate is one number — your monthly visitors — from $15,000/year, with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs Snitcher
Snitcher is a company-level identification tool that feeds Slack, your CRM and your outreach sequences. Captiwate covers the same identification and adds the layer that talks to the visitor.
| Feature | Captiwate | Snitcher |
|---|---|---|
| Company-level visitor identification | Included | Included |
| Person-level visitor identification | Included | First-party only: forms, logins, email-link clicks; anonymous visits resolve to a company |
| Contact reveal (emails & phones from a database) | Not needed — you talk to the person on the page | 100 email reveals/month included; more can be purchased |
| Intent & behaviour signals | Included | Included |
| Live chat with a human rep | Included | Not included |
| Live video calls & co-browsing | Included | Not included |
| AI chat, 24/7 | Included | Not included |
| Scheduling & click-to-meet | Included | Not listed publicly |
| Real-time Slack / Teams alerts | Included | Included |
| HubSpot & Salesforce sync | Two-way, every plan | Every plan; HubSpot listed as bi-directional, Salesforce described as Snitcher → Salesforce |
| Pricing model | Monthly visitors — unlimited seats & identified companies | Companies identified per month — unlimited seats |
| Compliance & data residency | SOC 2 Type II, ISO 27001, GDPR, CCPA | GDPR; data hosted on AWS Frankfurt (EU); ISO 27001 “in progress”; SOC 2 not listed publicly |
| Free trial | No — custom demo on your site | 14-day trial, no credit card |
| Starting price | $15,000/year (Grow) | $49/month (up to 50 identified companies) |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against snitcher.com/pricing, snitcher.com, snitcher.com/identify, snitcher.com/engage, snitcher.com/integrations, docs.snitcher.com and Snitcher’s help center. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Snitcher prices are the monthly-billing figures shown on their pricing page; annual billing is listed as about 30% less.
Pricing: per company identified vs. one number
Snitcher has a single plan whose price steps up with the number of companies identified per month; go over your band and you move to the next one. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Up to 50 companies/month: $49/month
- 101–250 companies/month: $99/month
- 501–750 companies/month: $179/month
- 1,001–2,000 companies/month: $279/month
- 4,001–5,000 companies/month: $529/month
- 5,000+ companies/month: Custom pricing
Monthly billing shown; annual billing about 30% less. Unlimited team members and all integrations on every band; 100 email reveals/month included. 14-day free trial. Intermediate bands ($69, $139, $229, $349, $439) omitted for space. As listed on snitcher.com/pricing, verified 2026-09-04.
Which one fits your motion?
Both tools do what they say. Pick by what you want to happen once a company is identified — and by how many you identify.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Snitcher to Captiwate?
Yes. Captiwate takes care of teams coming from Snitcher financially and during the move. Setup is a single JavaScript snippet; you connect HubSpot or Salesforce, point alerts at Slack or Teams and rebuild your Snitcher filters as Captiwate traffic segments and automation flows. Bring your current Snitcher setup to a 30-minute walkthrough and leave with a plan.
How does Snitcher pricing compare to Captiwate’s?
Snitcher sells one plan whose monthly price is set by the number of companies identified that month: $49 for up to 50, $99 for up to 250, $179 for up to 750, $279 for up to 2,000, $529 for up to 5,000 and custom above that, with about 30% off for annual billing and unlimited team members on every band (as listed on snitcher.com/pricing, 2026-09-04). For a small team that only needs the list, Snitcher is the cheaper tool. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Does Snitcher identify people, or only companies?
Snitcher’s help center states it identifies “companies, not people” from the IP address. Its Identity Layer attaches a name to a visitor only from first-party signals — a form submission, a login or a click on one of your emails — and its Reveal Contacts feature looks up decision-makers at the identified company from a database, with 100 email reveals a month included. Captiwate identifies the visiting company and, where lawful, the person on the page, and shows your reps that context before they start a chat, a video call or a co-browsing session.
Is Captiwate GDPR compliant, like Snitcher?
Yes. Captiwate is GDPR and CCPA compliant, SOC 2 Type II and ISO 27001 certified, and offers customizable data-privacy options. Snitcher states it is GDPR compliant on the basis of legitimate interest, hosts visitor data on AWS in Frankfurt, and lists ISO 27001 as “in progress” on its website.
Do I need both Snitcher and Captiwate?
Usually not: Captiwate identifies visiting companies and people itself and alerts Slack, Teams and your CRM, so most teams replace Snitcher outright. If you rely on Snitcher’s contact reveals to feed Apollo or Lemlist sequences, you can keep that running alongside Captiwate — Captiwate handles the on-site conversation, your outbound stack handles what happens after the visit.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from Snitcher? Migration included.
We take care of teams coming from Snitcher — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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