Vector names the visitor. Captiwate talks to them.
Vector resolves US visitors to named contacts and pushes them into Slack, your CRM and ad audiences for later. Captiwate identifies companies and people wherever your traffic comes from — and then lets your team chat, call or video-call them while they’re still on the page.
Where Captiwate is different
Talk to the visitor, not just the record
Vector resolves a US visitor to a named contact and pushes them into Slack, HubSpot, Salesforce, Clay or an ad audience for follow-up later. Captiwate does the identification and then lets your team chat, call or video-call the visitor while they’re still on your site — with AI chat covering the hours nobody is online.
Not fenced to the United States
Vector’s security page says it plainly: “Vector is geofenced to only operate in the United States” and it does not “collect or purchase any non-US data”. Captiwate identifies visiting companies wherever your traffic comes from and layers person-level identification on top where lawful — under GDPR and CCPA, with SOC 2 Type II and ISO 27001 certification.
One number, no identified-visitor tiers
Vector’s Reveal plan steps up in identified-visitor bands ($399 for 2,500 up to $999 for 10,000 a month) and its Target plan is priced per active ad audience. Captiwate is priced on monthly visitors — from $15,000/year — with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs Vector
Vector is a contact-level identification and advertising platform: it resolves US visitors and ad clickers to named people and hands them to Slack, your CRM, Clay or an ad audience. Captiwate starts from the same identification and adds the conversation layer on top.
| Feature | Captiwate | Vector |
|---|---|---|
| Company-level visitor identification | Included | Included |
| Person-level visitor identification | Included | US traffic only; “15–30% of your traffic at the contact level” |
| Identify who clicked your ads (without converting) | Captiwate works on your website | Ad Reveal, on every plan |
| Contact-level ad audiences synced to LinkedIn, Google & Meta | Not included | Target plan |
| Live chat with a human rep | Included | Not included |
| Live video calls & co-browsing | Included | Not included |
| AI chat with visitors, 24/7 | Included | Not included |
| Scheduling & click-to-meet | Included | Not listed publicly |
| Real-time Slack / Teams alerts | Included | Slack; Microsoft Teams not listed |
| HubSpot & Salesforce sync | Two-way, every plan | Every plan; Pardot, Clay and webhooks too |
| Pricing model | Monthly visitors — unlimited seats | Identified-visitor bands (Reveal) or active ad audiences (Target) |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | “SOC 2 ready and preparing for audit”; GDPR and CCPA DPAs; US-only identity data |
| Free trial | No — custom demo on your site | 14-day free trial (Reveal) |
| Starting price | $15,000/year (Grow) | $399/month (Reveal, month-to-month) |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against vector.co/pricing, vector.co, Vector’s security, website-de-anonymization and integrations pages, and Common Room’s Vector-integration docs. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. Reveal is billed month-to-month, Target annually; identified-visitor counts are as shown on Vector’s pricing page.
Pricing: identified-visitor bands vs. one number
Vector sells two plans: Reveal, month-to-month and priced in bands of identified visitors, and Target, an annual commitment priced per active ad audience. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- Reveal: $399/month for 2,500 identified visitors, $599 for 5,000, $799 for 7,500, $999 for 10,000 — site de-anonymization, Ad Reveal, HubSpot + Salesforce, webhooks + CSV; month-to-month, 14-day free trial
- Target: $3,000/month for 25 active audiences, $3,500 for 30, $4,000 for 35 — everything in Reveal plus signal-driven audiences synced to LinkedIn + Google ads, dedicated Slack channel and customer solutions manager; annual commitment
- Custom: 10,000+ identified visitors or 35+ audiences — by quote
Reveal is month-to-month; Target is annual and already includes everything in Reveal. Seat limits and overage are not listed publicly. As listed on vector.co/pricing, verified 2026-09-04.
Which one fits your motion?
Both tools identify people on your site. Pick by what you want to happen next: an ad impression and an outbound touch, or a conversation.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from Vector to Captiwate?
Yes. Captiwate takes care of teams coming from Vector financially and during the move. Setup is a single JavaScript snippet; from there you connect HubSpot or Salesforce, point alerts at Slack or Teams and you have the same identification feed — plus live chat, video and AI chat. Bring your current Vector setup to a 30-minute walkthrough and leave with a plan.
How does Vector pricing compare to Captiwate’s?
They are different models. Vector’s Reveal plan is month-to-month and priced by identified visitors: $399/month for 2,500, $599 for 5,000, $799 for 7,500 and $999 for 10,000, with a 14-day free trial; its Target plan is an annual commitment priced per active ad audience, from $3,000/month for 25 audiences to $4,000/month for 35, with custom quotes above that (as listed on vector.co/pricing, 2026-09-04). Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom — with unlimited seats, conversations and identified companies included.
Is Captiwate GDPR compliant? Vector only identifies US visitors.
Yes. Captiwate is GDPR and CCPA compliant, SOC 2 Type II and ISO 27001 certified, and offers customizable data-privacy options to meet the specific needs of your customers. Vector states that it is “geofenced to only operate in the United States”, that it does not collect or purchase non-US data, and that it is GDPR and CCPA compliant with a DPA on request; its security page describes it as SOC 2 ready and preparing for audit.
Do I need both Vector and Captiwate?
Usually not for identification: Captiwate includes company- and person-level identification, so most teams replace that part outright. Vector’s other half is advertising — Ad Reveal shows who clicked your ads, and Target syncs named-contact audiences to LinkedIn, Google and Meta. If that ad loop is why you bought Vector, keep it running alongside Captiwate: Vector feeds the ads, Captiwate handles the conversation when those buyers land on your site.
Does Captiwate identify individual people like Vector does?
Yes. Captiwate identifies both the visiting company and the person where lawful, and shows your reps who they are talking to. Vector matches US visitors to a contact — name, role, company — and pushes the record to Slack, your CRM, Clay or an ad audience. The difference is what happens next: instead of a Slack message to act on later, your team can open a chat, a video call or a co-browsing session in the moment, and AI chat covers the rest of the day.
Vector powers Common Room’s person-level identification. Does that change the comparison?
No. Common Room’s enhanced website visitor identification runs through Vector and is limited to US-based visitors, with 1,000 credits a month included and a paid Vector plan beyond that. Whether you use Vector directly or through Common Room, you get a US-only contact feed for outbound. Captiwate identifies visitors wherever they are and adds the live conversation layer on top.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from Vector? Migration included.
We take care of teams coming from Vector — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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