WebSights is one feature. Captiwate is the whole conversation.
ZoomInfo WebSights matches website visits to companies inside ZoomInfo’s data platform, bought on a custom-quoted enterprise contract with per-seat licences and data credits. Captiwate identifies the company and the person on your site, then lets your team chat, call or video-call them while they’re still on the page, at one published price with unlimited seats.
Where Captiwate is different
The conversation, not only the signal
WebSights is one feature inside ZoomInfo: it matches a visit to a company, raises a “WebSight Spike” signal in Copilot and pushes it to Slack, Teams or email for a rep to act on later. Website chat is a separate ZoomInfo product, sold on its own quote. Captiwate does the identification and then lets your team chat, call or video-call the visitor while they’re still on the page, with AI chat covering the hours nobody is online.
People on the page, not only US accounts
ZoomInfo’s person-level “WebSights Buyer ID” sits in Copilot Enterprise and, in ZoomInfo’s own words, is “currently limited to identifying U.S. website visitors”; everyone else falls back to company-level. Captiwate identifies the visiting company and, where lawful, the person on the page wherever your traffic comes from, under GDPR and CCPA with SOC 2 Type II and ISO 27001 certification.
One published price, no seats or credits
ZoomInfo publishes no prices. Every paid plan is custom-quoted on team size, credit volume, features, integrations and contract length, and Vendr puts the median contract at $33,500 a year. Captiwate is priced on monthly visitors, from $15,000/year, with unlimited seats, conversations and identified companies on every plan.
Feature comparison: Captiwate vs ZoomInfo WebSights
WebSights is the website visitor identification feature of ZoomInfo, a B2B contact database with intent data and the Copilot seller assistant. Captiwate is the on-site conversation layer: identify the visitor, then talk to them. ZoomInfo does more off your site; Captiwate does more on it.
| Feature | Captiwate | ZoomInfo WebSights |
|---|---|---|
| Company-level visitor identification | Included | WebSights (IP matching); free Lite tier shows 10 new companies a day |
| Person-level visitor identification | Included | WebSights Buyer ID — Copilot Enterprise, US visitors only |
| Contact & company database | Identifies visitors; not a contact database | Core product: contacts, direct dials, org charts, metered by credits |
| Third-party intent signals | Behaviour signals on your own site | Advanced and Enterprise tiers; Streaming Intent add-on |
| Live chat with a human rep | Included | Only via ZoomInfo Chat, a separately quoted product |
| Live video calls & co-browsing | Included | Not included |
| AI chat, 24/7 | Included | Chatbot inside ZoomInfo Chat; Copilot is an internal seller assistant |
| Scheduling & click-to-meet | Included | Meeting scheduler inside ZoomInfo Chat |
| Real-time Slack / Teams alerts | Included | Copilot breaking alerts: Slack, Teams, email, in-app |
| HubSpot & Salesforce sync | Two-way, every plan | CRM integrations from the Professional tier |
| Pricing model | Monthly visitors — unlimited seats | Per-seat licences + data credits, custom quote |
| Compliance | SOC 2 Type II, ISO 27001, GDPR, CCPA | SOC 2 Type II, ISO 27001, ISO 27701, TRUSTe GDPR & CCPA validations |
| Free trial | No — custom demo on your site | Free ZoomInfo Lite tier (WebSights Lite); trial “typically” 7 days |
| Starting price | $15,000/year (Grow) | Not published; Vendr median $33,500/year |
Swipe sideways to see both columns →
Last verified: 2026-09-04 against zoominfo.com/features/identify-website-visitors, zoominfo.com/pricing, ZoomInfo’s own pricing guide and Buyer ID explainer on pipeline.zoominfo.com, the Copilot winter and summer release announcements, zoominfo.com/products/chat/pricing and zoominfo.com/legal/security-overview. Feature availability as published by each vendor; “not listed publicly” means we could not find it on their pages. ZoomInfo publishes no prices; the median contract figure is Vendr marketplace data, not a ZoomInfo list price.
Pricing: seats and credits vs. one number
ZoomInfo quotes every paid plan individually, licenses per seat, meters contact data with credits and bills annually; WebSights comes with the Advanced tier, person-level Buyer ID with Copilot Enterprise, and ZoomInfo Chat on its own quote. Captiwate sells annual plans on a single number — your monthly visitors — with nothing metered on top.
- Grow: $15,000/year, up to 20,000 monthly visitors
- Scale: $30,000/year, 20,000–100,000 monthly visitors
- Unlimited: Custom, 100,000+ monthly visitors
Billed annually. Unlimited seats, conversations, identified companies and co-browsing on every plan.
- ZoomInfo Lite: Free — WebSights Lite shows up to 10 new visiting companies a day, no export, 10 monthly data credits
- Professional: Custom quote — contact & company database, CRM integrations, AI email generation
- Advanced: Custom quote — adds intent signals, website visitor tracking (WebSights), Champion Tracking, GTM plays
- Enterprise: Custom quote — adds real-time intent, advanced workflows, AI account summaries; Copilot Enterprise adds WebSights Buyer ID (person-level, US)
- ZoomInfo Chat: Custom quote — Professional+ (up to 10 users), Advanced+ (up to 25 users) or Custom; live chat, chatbot, meeting scheduler
No list prices; contact sales. Quoted on team size, credit volume, features, integrations and contract length, billed annually. Vendr (1,571 purchases) reports a median of $33,500/year and a range of $7,200–$156,000. Tiers as listed on zoominfo.com/pricing and zoominfo.com/products/chat/pricing, verified 2026-09-04.
Which one fits your motion?
These are different products, and some teams run both. Pick by whether you are buying a data platform or the conversation on your site.
“One thing that should get any business excited about Captiwate is when there is a call coming from a visitor. A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Frequently asked questions
Can I migrate from ZoomInfo WebSights to Captiwate?
Yes. Captiwate takes care of teams coming from ZoomInfo WebSights financially and during the move. Setup is a single JavaScript snippet; from there you connect HubSpot or Salesforce, point alerts at Slack or Teams and you have the same visiting-company feed — plus person-level identification, live chat, video and AI chat. Bring your current WebSights setup to a 30-minute walkthrough and leave with a plan.
How does ZoomInfo pricing compare to Captiwate’s?
ZoomInfo does not publish prices. Its pricing page lists three tiers — Professional, Advanced and Enterprise — and its own pricing guide says paid plans are custom-quoted on team size, credit volume, features, integrations and contract length, with annual billing as standard. WebSights company-level tracking is listed under the Advanced tier; person-level Buyer ID needs Copilot Enterprise; ZoomInfo Chat is quoted separately. Vendr’s marketplace data (1,571 purchases) reports a median of $33,500 per year and a range of $7,200–$156,000. Captiwate is annual and priced on monthly visitors: Grow is $15,000/year up to 20,000 visitors, Scale is $30,000/year up to 100,000, Unlimited is custom, with unlimited seats, conversations and identified companies included.
Does ZoomInfo WebSights identify individual visitors like Captiwate does?
Partly. Standard WebSights matches a visit to a company from its IP address. WebSights Buyer ID, launched in December 2024 inside ZoomInfo Copilot, adds person-level identification for decision-makers and previously engaged contacts, but ZoomInfo states it is currently limited to identifying U.S. website visitors and falls back to company-level for everyone else. Captiwate identifies the visiting company and, where lawful, the person on the page wherever your traffic comes from, and shows your reps that context before they start a chat, a video call or a co-browsing session.
What about ZoomInfo Chat? Doesn’t ZoomInfo already do live chat?
ZoomInfo Chat (formerly Insent, acquired in 2021) still exists: it offers live chat, a chatbot, a meeting scheduler and Slack alerts, and is sold as its own product in Professional+ (up to 10 users), Advanced+ (up to 25 users) and Custom packages, each on a quote. It is not part of WebSights, and it does not list live video calls or co-browsing. Captiwate includes live chat, video, co-browsing, AI chat and scheduling with the identification in one plan, with unlimited seats rather than a per-user cap.
Do I need both ZoomInfo and Captiwate?
Some teams run both. ZoomInfo is a B2B data platform: the contact and company database, direct dials, intent signals and the Copilot seller assistant are things Captiwate does not offer. Captiwate covers what happens on your site: identifying the visitor and giving your team a live chat, video or co-browsing session in the moment, with AI chat after hours. If you use ZoomInfo mainly for WebSights alerts, Captiwate replaces that part on its own; if you use it for data and outbound, keep it and add Captiwate for the visit itself.
Is there a free trial?
No, a free trial is not available today. We offer a fully customized demo built around your website, so you can see how Captiwate would work on your live site before committing.
Do I need a developer to set up Captiwate?
No. Adding Captiwate is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup and most customers are live within minutes — no engineering resources required.
Want the numbers first? See pricing →
Switching from ZoomInfo WebSights? Migration included.
We take care of teams coming from ZoomInfo WebSights — financially and during the move. Bring your current setup to a 30-minute walkthrough on your own website and leave with a plan.
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