Salesforce integration · two-way sync

Real-time website visitor alerts for Salesforce

Captiwate identifies who’s on your website, matches them to Salesforce contacts or creates new leads, and alerts the right rep while the visitor is still browsing. Conversations, intent signals, bookings and call logs land on the record — automatically.

Included in every plan · SOC 2 Type II · ISO 27001 · GDPR · CCPA
Captiwate Salesforce connected
Captiwate live session
kate.smith@uber.comICP 94Intent: pricingCall transcript
two-way sync
HubSpot Contact created
Salesforce Call logged
🔁 No copy-paste · it syncs itself
⚡ synced in real time

What lands in Salesforce — and what comes back

Leads, calls and bookings write themselves; deal context flows back to the rep — automatically, in both directions.

Captiwate → Salesforce

Leads and contacts, without the data entry

Website visitor interactions map to existing Salesforce contacts, and new leads are created automatically when you engage a first-time visitor — Salesforce stays your single source of truth.

Lead · first visit
Matched to contact
Company identified
Captiwate → Salesforce

Calls, intent and bookings on the record

Chat and video conversations, intent signals, call transcripts and meeting bookings are logged against the contact, so follow-up starts from what actually happened.

Call logged
Intent signal saved
Meeting booked
Salesforce → Captiwate

Account context beside the live visitor

Deal history, account status and ownership show next to the visitor while they browse — so alerts reach the owner and reps open with complete context.

Deal · Evaluation
Account status
Owner · Sam K.

From anonymous visit to Salesforce lead in three moves

Connect once. From then on, records write themselves while your reps talk to the people behind them.

01 Connect

Add the snippet, connect Salesforce

Adding Captiwate to your website is a single JavaScript snippet, similar to Google Analytics. Connect Salesforce and our team handles the full setup — most customers are live within minutes.

One JS snippetNo developer needed
02 Identify

Match the visit to a lead or contact

Captiwate reveals the company and person behind each visit and scores their intent, matches them to Salesforce contacts, or creates a new lead when you engage a first-time visitor.

CompanyPersonIntent score
03 Alert & log

Ping the owner, log the outcome

Automation flows route the alert to the rep who owns the account — by territory, availability or ownership — in Slack or Microsoft Teams. The call and booking are logged back to Salesforce.

Routed to ownerCall logged
2-way
Salesforce sync
data flows in both directions
0
manual data entry
records write themselves
<1 min
speed to lead
talk while intent is at its peak

Salesforce questions, answered

Do I need Captiwate if I already use Salesforce?

Yes. Captiwate complements your CRM by capturing leads and converting them into demo bookings, with seamless data synchronization for effective follow-ups.

Does Captiwate create leads in Salesforce?

Yes. Captiwate maps website visitor interactions to existing contacts or creates new leads automatically when you engage a first-time visitor, so Salesforce stays your single source of truth.

What gets logged to Salesforce?

Conversations, identified companies, intent signals, meeting bookings and call transcripts flow into Salesforce automatically, and calls are logged against the contact. The sync runs in both directions, so deal history and account status are visible while the visitor is on your site.

Can the alert go to the account owner?

Yes. Automation flows route notifications to the right rep based on territory, availability or account ownership, in Slack or Microsoft Teams — so the person who owns the account is the one who joins the call.

Does Captiwate recognize visitors who are already in Salesforce?

Yes. Captiwate automatically matches visitors to your existing CRM records, so you see past interactions, deal history and account status before you say hello.

Do I need a developer to set it up?

No. Adding Captiwate to your website is a single JavaScript snippet, similar to Google Analytics. Our team handles the full setup — most customers are live within minutes with no engineering resources required.

Is the Salesforce integration included in every plan?

Yes. CRM sync with Salesforce and HubSpot is included in every Captiwate plan, alongside Slack, Microsoft Teams, Google Calendar, Outlook Calendar and Zoom.

Alert the owner while they browse

A demo built around your website and your Salesforce — bring the person who owns Salesforce, they’ll have the most questions.

Book a demo
No rip-and-replace — Captiwate joins the tools you already use.