How much pipeline is your website leaking?
Most high-intent B2B visitors never fill in a form, and the ones who do wait hours for a reply. Enter your traffic, deal size and response time to see what leaves every month.
One email with your inputs and results — no sequence.
Where the number goes instead
The leak is not a traffic problem. It is the gap between a buyer reading your pricing page and anyone knowing they were there. Captiwate closes it in three moves:
- 01Identify the company and person behind the visit — before any form.
- 02Start a live video or chat conversation while they’re still on the page; the AI covers the hours nobody is online.
- 03Route the hot ones to the right rep in Slack or Teams and book the meeting on the spot.
Methodology & questions
How does the calculator work?
It walks your monthly traffic down a funnel: B2B share → visits matched to a company → companies that fit your ICP → the ones showing buying intent → the ones you actually talk to today. What is left is the high-intent traffic that leaves without a conversation. Multiplying the conversations a real-time approach would reach by your deal size gives pipeline; your close rate turns that into revenue. Every ratio is an editable assumption.
Where do the default ratios come from?
They are conservative planning defaults, not benchmarks: 16% of B2B visits matched to a company, 15% ICP fit, 20% showing intent, and a 12% real-time conversation rate. Slide them to your own numbers — the point is to see the order of magnitude, not a forecast.
Why does response time matter so much?
78% of customers buy from the first person who reaches out. Every hour between a buyer’s pricing-page visit and your reply is time in which a competitor can answer first. The calculator flags anything over five minutes.
What happens when I email myself the results?
We send the numbers to the address you enter and keep them so the demo can start from your model. No newsletter sign-up, no sequence — one email.
What does Captiwate change in this model?
It moves the “visitors you talk to today” number: visitors are identified, the hot ones trigger a live video or chat conversation while they are still on the page, and the AI covers the hours nobody is online. Response time drops from hours to seconds.
Prefer the ARR view? Try the inbound ROI calculator →
Stop guessing who’s on your site right now
Bring these numbers to a 30-minute demo on your own website and we’ll show you the actual companies behind them.
Book a demo