AB Tasty reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what AB Tasty does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What AB Tasty does
AB Tasty is a mid-market experimentation and personalisation platform combining A/B testing, AI-powered segmentation, and Emotion AI — positioned between VWO and Optimizely in capability.
Key features
A/B, multivariate, and split URL testing
AI-powered personalisation with audience segmentation
Emotion AI to analyse visitor emotional engagement
Feature flags and server-side experimentation
Real-time results dashboard with revenue impact tracking
Captiwate's take
AB Tasty fills the gap between VWO and Optimizely. Its Emotion AI feature — which analyses emotional engagement with content — is genuinely differentiated. A strong choice for teams that have outgrown basic A/B testing but aren't ready for enterprise experimentation.
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