Apollo.io reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what Apollo.io does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What Apollo.io does
Apollo.io combines a 230M+ B2B contact database with multichannel sales sequences and AI-powered outreach — the dominant all-in-one prospecting and engagement platform for SMB and mid-market teams.
Key features
230M+ contact database with email and phone data
Multi-step email and LinkedIn sequences
AI writing assistance and personalisation
Intent signals and buyer alerts
CRM sync with Salesforce and HubSpot
Captiwate's take
Apollo is the dominant sales engagement tool for teams that aren't enterprise. The combination of a 230M+ contact database with sequencing in one platform is genuinely hard to beat at this price point. The limitation is depth — the sequence builder isn't as sophisticated as Outreach or Salesloft, and call coaching is basic. But for most teams doing outbound, Apollo does 80% of the job at 20% of the cost.
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