G2 Rating
4.8
Pricing
Free tier; paid from $49/user/month
Best For
SMB and mid-market B2B teams that want a B2B database, sequencing, and outreach automation in one affordable platform.
Apollo.io combines a 230M+ B2B contact database with multichannel sales sequences and AI-powered outreach — the dominant all-in-one prospecting and engagement platform for SMB and mid-market teams.
• 230M+ contact database with email and phone data
• Multi-step email and LinkedIn sequences
• AI writing assistance and personalisation
• Intent signals and buyer alerts
• CRM sync with Salesforce and HubSpot
Apollo is the dominant sales engagement tool for teams that aren't enterprise. The combination of a 230M+ contact database with sequencing in one platform is genuinely hard to beat at this price point. The limitation is depth — the sequence builder isn't as sophisticated as Outreach or Salesloft, and call coaching is basic. But for most teams doing outbound, Apollo does 80% of the job at 20% of the cost.
You've done the research. Now see how real-time buyer engagement fits alongside the tools you're already using.
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