Personalised Outreach

Lemlist reviewed

One of the 10 tools in our Sales Engagement Platforms list. Here’s what Lemlist does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.

★ 4.5 on G2 ✍️ Reviewed by the Captiwate team
Lemlist logo
Lemlist
Personalised Outreach
G2 Rating
4.5
Pricing
From $39/user/month
Best For
B2B sales teams that want visually personalised cold outreach across email and LinkedIn with image and video personalisation.
At a glance
Use Case
Personalised Outreach
G2 Reviews
262
Last Reviewed
May 5, 2026

What Lemlist does

Lemlist is a multichannel sales engagement platform known for visual personalisation — letting teams embed personalised images and videos in cold email sequences to dramatically improve reply rates.

Key features

Image and video personalisation in cold email at scale

LinkedIn automation and connection sequences

Email warmup with Lemwarm

B2B prospect database and lead finder

Multi-channel campaign management with analytics

Our take
We publish this list and have a product in this space — here's our honest read

Captiwate's take

Lemlist built its reputation on personalisation — images, videos, and custom variables that make cold emails feel human. That differentiation still holds, especially for teams where reply rates are the primary metric. The platform has expanded into a full outbound suite with LinkedIn automation and a prospect database. Solid mid-market choice for teams that care about creative outreach.

See how Captiwate fits into your stack

You’ve done the research. Now see how real-time buyer engagement fits alongside the tools you’re already using.

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