Enterprise Marketing Automation
Adobe Campaign reviewed
One of the 31 tools in our ABM Tools list. Here’s what Adobe Campaign does, its key features, pricing and who it’s best for.
★ 4.1 on G2 ✍️ Reviewed by the Captiwate team
Adobe Campaign
Enterprise Marketing Automation
G2 Rating
4.1
Pricing
Enterprise pricing via Adobe Experience Cloud
Best For
Former Adobe Campaign customers seeking enterprise marketing automation.
At a glance
Category
ABM Tools Use Case
Enterprise Marketing Automation
G2 Reviews
348
Last Reviewed
May 5, 2026
What Adobe Campaign does
Adobe Campaign is Adobe's enterprise multi-channel marketing automation platform — now evolving into Adobe Journey Optimizer as part of the broader Adobe Experience Cloud suite.
Key features
Enterprise-grade multi-channel campaign management
Now rebranded as Adobe Journey Optimizer within Adobe Experience Cloud
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