B2B Software Reviews

ABM Tools

Account-based marketing platforms for targeting, engaging, and converting high-value accounts.

31 tools reviewed

All tools in this category

B2B SaaS and high-ticket companies with inbound website traffic who want to engage buyers in the moment instead of chasing them later.

N/A

Real-Time Sales Engagement

Instantly

B2B SaaS teams focused on ABM-driven email outreach and high-volume cold email at scale.

4.9

ABM Email Outreach

Snitcher

B2B marketing teams that want to identify anonymous website visitors at the company level and route them to sales.

4.8

Website Visitor Identification

Common Room

B2B SaaS and community-led companies that want to combine CRM data, product signals, and community engagement for account prioritisation.

4.6

Community-Led ABM Intelligence

n.rich

B2B companies targeting mid-market to enterprise accounts across the DACH, Benelux, and Nordics regions using IP-based advertising.

4.8

European ABM Advertising

Bombora

B2B revenue teams that want to identify and engage companies showing intent to buy based on third-party content consumption.

4.4

Third-Party Intent Data

Bound

Best for mid-size to enterprise B2B companies focused on website personalization.

4.8

Personalization and Web Experience

UserGems

B2B sales teams that want to be alerted when a former champion or key contact moves to a new company.

4.7

Champion Tracking & Job Change Signals

Sendoso

B2B SaaS companies that want to send personalised physical gifts to target accounts as part of their ABM or demand gen strategy.

4.5

Corporate Gifting & Direct Mail

LeanData

Revenue operations teams on Salesforce that want intelligent lead-to-account matching and routing.

4.6

Lead Routing & Attribution

Engagio (now Demandbase)

Former Engagio customers — now part of Demandbase One.

ABM Orchestration (Sunset)

Adobe Campaign

Former Adobe Campaign customers seeking enterprise marketing automation.

4.1

Enterprise Marketing Automation

ActiveDEMAND

Former ActiveDEMAND customers seeking marketing automation with ABM features.

4.4

Marketing Automation

Metadata

B2B marketing teams using Salesforce or Marketo that want AI-driven demand generation with paid social and display automation.

4.5

Demand Gen Automation

Terminus ABM platform

Enterprise B2B marketing teams that want to personalise their website content for specific target accounts.

4.4

Multi-Channel ABM

RollWorks

Mid-market B2B teams wanting account-based advertising and visitor identification without enterprise ABM pricing.

4.3

Mid-Market ABM Advertising

Apollo

B2B sales and marketing teams that want a combined contact database, sequencing, and basic ABM targeting in one tool.

4.8

Database-Led ABM

AdDaptive Intelligence

B2B companies focused on mid-market to enterprise accounts that want IP-based display advertising without cookie dependency.

3.5

Cookie-Free B2B Display Advertising

ZoomInfo

B2B revenue teams on Salesforce or HubSpot that want intent data bundled with B2B contact intelligence.

4.4

B2B Intelligence & ABM

Alyce, Inc. (now Sendoso)

Former Alyce customers — now part of Sendoso following acquisition.

4.7

Corporate Gifting (Sunset)

Datanyze

B2B marketing teams wanting affordable, scalable ABM with sales intelligence in a single platform.

4.2

Sales Intelligence & Technographics

Madison Logic

Mid-size B2B companies wanting account-based advertising via content syndication with CTV and audio channel options.

4.3

Content Syndication & ABM Advertising

Clearbit (now Hubspot)

Former Clearbit customers — now part of HubSpot as Breeze Intelligence.

4.4

Data Enrichment (Sunset)

Triblio (now Foundry)

Former Triblio customers — now part of Foundry (IDG).

4.2

ABM Advertising (Sunset)

Marketo (now Adobe)

Former Marketo customers — now Adobe Marketo Engage within Adobe Experience Cloud.

4.1

Enterprise Marketing Automation

Leadfeeder (now Dealfront)

B2B teams that want company-level visitor identification and Dealfront's combined European data.

4.6

Visitor Identification

Vainu

B2B companies with Scandinavian or Nordic market focus that want company data and prospecting in one platform.

4.6

European Company Intelligence

Terminus

B2B sales teams and ABM programmes that need a legacy Terminus entry — see Terminus ABM Platform above.

4.4

ABM Platform (Legacy Entry)

6Sense

Enterprise B2B teams that want AI-driven account intelligence, predictive buying stage modelling, and intent data.

4.3

Predictive ABM & Intent Data

HubSpot

B2B marketing and sales teams that want an all-in-one CRM, marketing automation, and ABM platform.

4.4

CRM-Native ABM

Demandbase

Enterprise B2B marketing teams running full-funnel ABM programmes with intent data, advertising, and sales intelligence.

4.3

Enterprise ABM Platform

Uberflip

Ideal for mid-size to enterprise B2B companies with content-heavy marketing strategies.

4.2

Personalization and Web Experience

See which accounts are already on your website

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