Apollo.io reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what Apollo.io does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What Apollo.io does
Apollo.io combines a 275M+ B2B contact database with built-in sequencing and AI-powered list building — the dominant all-in-one prospecting and lead generation platform for SMB and mid-market teams.
Key features
275M+ B2B contact database with advanced search filters
Real-time lead scoring and intent signals
Automated email and LinkedIn sequences
AI-powered list building with natural language prompts
Chrome extension for LinkedIn enrichment
Captiwate's take
Apollo is already on our Sales Engagement Platforms list, but it deserves a mention here too — its 275M+ contact database is one of the top three lead generation databases in the market. For teams that want prospecting and outreach in one tool at an SMB price point, nothing else comes close. The key distinction from ZoomInfo: Apollo's UI is significantly better and the free plan is genuinely useful, not just a teaser.
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