G2 Rating
4.3
Pricing
Free tier; paid from $32/month
Best For
Marketing and UX teams that want to understand why visitors aren't converting through heatmaps, session recordings, and surveys.
Hotjar is the most widely used behaviour analytics tool for CRO — combining heatmaps, session recordings, and on-site surveys to reveal exactly where and why visitors aren't converting.
• Heatmaps showing click, scroll, and move behaviour
• Session recordings to watch real visitor journeys
• On-site surveys and feedback widgets
• Funnel analysis to identify drop-off points
• Integrations with GA4, HubSpot, and Slack
Hotjar is the default starting point for any CRO programme — affordable, fast to set up, and gives immediate visual insight into where users click, scroll, and drop off. The limitation is it shows you what's happening, not why. Best combined with a dedicated A/B testing tool like VWO.
You've done the research. Now see how real-time buyer engagement fits alongside the tools you're already using.
Book a Demo
