Hotjar reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what Hotjar does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What Hotjar does
Hotjar is the most widely used behaviour analytics tool for CRO — combining heatmaps, session recordings, and on-site surveys to reveal exactly where and why visitors aren't converting.
Key features
Heatmaps showing click, scroll, and move behaviour
Session recordings to watch real visitor journeys
On-site surveys and feedback widgets
Funnel analysis to identify drop-off points
Integrations with GA4, HubSpot, and Slack
Captiwate's take
Hotjar is the default starting point for any CRO programme — affordable, fast to set up, and gives immediate visual insight into where users click, scroll, and drop off. The limitation is it shows you what's happening, not why. Best combined with a dedicated A/B testing tool like VWO.
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