Marketo (now Adobe)

Marketing Automation with ABM Features
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G2 Rating
4.1
Pricing
$895.00
Best For
Suited for mid-size to enterprise B2B and B2C companies across various industries.
Category
Use Case
Marketing Automation with ABM Features
G2 Reviews
2499
Last Reviewed
April 22, 2026

What Marketo (now Adobe) does

• Account profiling and segmentation

• Personalized email and web campaigns

• Lead-to-account matching

• ABM analytics and reporting

Key features

Marketo (now Adobe): Provides marketing automation software with ABM capabilities as part of Adobe Experience Cloud. Offers account profiling, engagement tracking, and personalized campaigns.

Last reviewed
April 22, 2026

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