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Marketo (now Adobe)

Enterprise Marketing Automation
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G2 Rating
4.1
Pricing
Enterprise pricing via Adobe Experience Cloud
Best For
Former Marketo customers — now Adobe Marketo Engage within Adobe Experience Cloud.
Category
ABM Tools
Use Case
Enterprise Marketing Automation
G2 Reviews
2499
Last Reviewed
May 5, 2026

What Marketo (now Adobe) does

Marketo is now Adobe Marketo Engage — one of the most widely used enterprise marketing automation platforms, acquired by Adobe in 2018 and integrated into the Adobe Experience Cloud suite.

Key features

• Enterprise marketing automation and lead nurturing

• Now Adobe Marketo Engage — part of Adobe Experience Cloud

Last reviewed
May 5, 2026

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