Enterprise Marketing Automation
Marketo (now Adobe) reviewed
One of the 31 tools in our ABM Tools list. Here’s what Marketo (now Adobe) does, its key features, pricing and who it’s best for.
★ 4.1 on G2 ✍️ Reviewed by the Captiwate team
Marketo (now Adobe)
Enterprise Marketing Automation
G2 Rating
4.1
Pricing
Enterprise pricing via Adobe Experience Cloud
Best For
Former Marketo customers — now Adobe Marketo Engage within Adobe Experience Cloud.
At a glance
Category
ABM Tools Use Case
Enterprise Marketing Automation
G2 Reviews
2499
Last Reviewed
May 5, 2026
What Marketo (now Adobe) does
Marketo is now Adobe Marketo Engage — one of the most widely used enterprise marketing automation platforms, acquired by Adobe in 2018 and integrated into the Adobe Experience Cloud suite.
Key features
Enterprise marketing automation and lead nurturing
Now Adobe Marketo Engage — part of Adobe Experience Cloud
More tools to explore
From the same category
See how Captiwate fits into your stack
You’ve done the research. Now see how real-time buyer engagement fits alongside the tools you’re already using.
Book a demo
Still researching?
Back to ABM Tools
Logos provided by Logo.dev