Demand Gen Automation
Metadata reviewed
One of the 31 tools in our ABM Tools list. Here’s what Metadata does, its key features, pricing and who it’s best for.
★ 4.5 on G2 ✍️ Reviewed by the Captiwate team
Metadata
Demand Gen Automation
G2 Rating
4.5
Pricing
From $3,000/month plus ad spend
Best For
B2B marketing teams using Salesforce or Marketo that want AI-driven demand generation with paid social and display automation.
At a glance
What Metadata does
Metadata is a demand generation automation platform that uses AI to manage and optimise paid social and display campaigns for ABM — reducing manual work while improving targeting precision for B2B marketing teams.
Key features
AI-powered paid social and display campaign automation
Account-based audience building and targeting
Budget optimisation across LinkedIn, Facebook, and Google
Intent signals and account scoring
Salesforce and Marketo integration
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