Free Behaviour Analytics

Microsoft Clarity reviewed

One of the 10 tools in our Sales Engagement Platforms list. Here’s what Microsoft Clarity does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.

★ 4.4 on G2 ✍️ Reviewed by the Captiwate team
Microsoft Clarity logo
Microsoft Clarity
Free Behaviour Analytics
G2 Rating
4.4
Pricing
Free
Best For
Any B2B team wanting heatmaps and session recordings for free.
At a glance
Use Case
Free Behaviour Analytics
G2 Reviews
187
Last Reviewed
May 5, 2026

What Microsoft Clarity does

Microsoft Clarity is a free behaviour analytics tool offering unlimited heatmaps, session recordings, and AI-powered insights with no traffic caps.

Key features

Unlimited session recordings and heatmaps at no cost

Rage click and dead click detection

AI-powered session summaries

Google Analytics 4 and HubSpot integration

No traffic or session limits on the free plan

Our take
We publish this list and have a product in this space — here's our honest read

Captiwate's take

Microsoft Clarity is genuinely impressive for a free tool — unlimited sessions, heatmaps, rage click detection, and AI-powered summaries with no traffic cap. A no-brainer first step for any team starting out with CRO.

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