Optimizely reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what Optimizely does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What Optimizely does
Optimizely is the enterprise experimentation platform for teams running complex A/B and multivariate tests across web, app, and server-side with advanced statistical controls.
Key features
Web, feature flag, and full-stack experimentation
Advanced statistical engine with Bayesian and frequentist testing
Content experimentation across CMS and digital channels
Developer tooling with SDK support for all major languages
Deep integrations with analytics, CRM, and data warehouse
Captiwate's take
Optimizely is the enterprise gold standard for experimentation. For most B2B SaaS teams under 200 employees, VWO will do the job at a fraction of the price. But for teams running 50+ concurrent tests, nothing else comes close.
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