G2 Rating
4.9
Pricing
Free tier; paid from $149/month
Best For
GTM engineers and RevOps teams that want to build custom data enrichment and lead generation workflows from multiple sources.
Clay is a data enrichment and lead generation workflow platform that pulls from 75+ providers in a waterfall — enabling GTM teams to build hyper-personalised outbound at a scale impossible with single-source tools.
• Waterfall enrichment across 75+ data providers for maximum coverage
• AI research agent for custom data points at scale
• No-code table builder for custom lead generation workflows
• Integrations with LinkedIn, Apollo, Clearbit, and 70+ sources
• CRM sync with Salesforce and HubSpot
Clay is the most technically impressive tool on this list and the fastest-growing in the GTM engineering community. It lets you pull data from 75+ providers in a waterfall — trying each one in sequence until you get a match — which dramatically improves enrichment coverage. The catch: it requires RevOps or technical GTM expertise to configure. It's not a plug-and-play tool for an SDR. But for teams with a GTM engineer, it unlocks a level of personalisation that no other tool can match.
You've done the research. Now see how real-time buyer engagement fits alongside the tools you're already using.
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