Conversational Marketing (Sunset)

Drift reviewed

One of the 10 tools in our Sales Engagement Platforms list. Here’s what Drift does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.

★ 4.4 on G2 ✍️ Reviewed by the Captiwate team
Drift logo
Drift
Conversational Marketing (Sunset)
G2 Rating
4.4
Pricing
Sunset — no longer available
Best For
Enterprise B2B teams — now migrating to 1mind or other alternatives.
At a glance
Use Case
Conversational Marketing (Sunset)
G2 Reviews
2482
Last Reviewed
May 5, 2026

What Drift does

Drift pioneered the conversational marketing category for B2B, offering AI chatbots, live chat, and account-based engagement. It was acquired by Salesloft and officially sunset in 2026, with 1mind named as its exclusive AI successor.

Key features

Pioneered real-time B2B conversational marketing

AI chatbots with account-based targeting

Live chat with intelligent routing to reps

Conversational landing pages

Deep CRM and ABM platform integrations

Our take
We publish this list and have a product in this space — here's our honest read

Captiwate's take

Drift defined this category. Its shutdown signals how fast the market is moving — chatbot-first approaches are being replaced by AI agents that can actually hold a full sales conversation. If you were a Drift customer, 1mind is the designated successor. If you're evaluating alternatives, Qualified is the closest like-for-like for enterprise Salesforce teams.

See how Captiwate fits into your stack

You’ve done the research. Now see how real-time buyer engagement fits alongside the tools you’re already using.

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