Qualified reviewed
One of the 10 tools in our Sales Engagement Platforms list. Here’s what Qualified does, its key features, pricing and who it’s best for — plus an honest take from the Captiwate team.
What Qualified does
Qualified is a Salesforce-native conversational marketing platform that identifies high-intent website visitors and connects them with sales reps via AI chat, live video, and meeting booking.
Key features
Real-time visitor identification and intent scoring
AI chatbot (Piper) for 24/7 lead qualification
Live chat and video calling for human handoffs
Meeting scheduling directly from chat
Deep Salesforce integration
Captiwate's take
Qualified is the category standard for Salesforce-heavy enterprise teams. Piper, their AI SDR agent, is genuinely capable. Important note: Salesforce announced a definitive agreement to acquire Qualified in late 2025 — future product direction may shift post-acquisition. Requires Salesforce CRM — HubSpot teams cannot use it at all. At $42K+ per year, the TCO including Salesforce, implementation, and add-ons typically reaches $95K-$165K in year one.
More tools to explore
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