Captiwate is the software behind the conversation you just had on the website you were on
That company uses Captiwate to see who is on their website and talk to them while they’re still there — live video, chat and AI, right on the page. This is what it is, and how to get it for your own site.
SOC 2 Type II · ISO 27001 · GDPR · CCPA
500+ B2B websites use Captiwate to increase conversions
What just happened
Three things were going on behind that little widget. None of them were a chatbot pretending to be a person.
A real person, on the page
That face in the widget was someone from the company’s own team. Captiwate lets them start a video or chat conversation right on the page you were reading — no link, no download, no “book a slot”.
Sam An AI that covers the night shift
If nobody was at their desk, the AI answered instead: trained on their site, able to qualify you and hand over to a human or a calendar the moment it makes sense.
They knew who was visiting
Before you said a word, the team could see which company was on the page and how interested it looked. That’s why the conversation felt timely rather than random.
How Captiwate works
From an anonymous visit to a booked meeting, in one visit and one tab.
Every visitor gets a name and a company
Anonymous traffic becomes accounts and people, scored on intent as they browse.
Talk while they’re still on the page
Live video, chat or AI — whichever the moment calls for — inside the customer’s own website.
The right rep, automatically
Segments and automation flows alert the person who should take the conversation, in Slack or Teams.
Meeting on the calendar, deal in the CRM
One-click scheduling and two-way HubSpot or Salesforce sync close the loop.
Would it work for a business like yours?
The widget you clicked was set up by a team with a specific problem to solve. Yours will be different — the motions below are the ones we see most.
Inbound sales teams
Answer the pricing-page visitor in seconds instead of chasing a form fill for three days.
See the playABM & enterprise
See the target account land, and put a human in front of it while intent is at its peak.
See the playProduct-led growth
Spot the free-tier account that just hit the upgrade page and offer a five-minute walkthrough.
See the playCustomer success
Meet existing customers where they get stuck — with co-browsing when a screenshot isn’t enough.
See the playThe widget you saw is one of many setups
Colour, position, who answers and when — every part of that experience was a decision the company made in their Captiwate settings.
Colours, position, greeting and avatar are all configurable — the widget you saw was that company’s setup, not ours.
A message that appeared before you clicked fired on a rule — time on page, a pricing visit, a returning account. Or the widget can simply wait.
Route to a live rep when one is online, fall back to the AI when nobody is, and let the AI book a meeting either way.
Set availability per team and region so a visitor at 2 a.m. gets an answer and a booking rather than a dead end.
“A user is calling the website — that is pretty cool, and that is the dopamine hit.”
Questions people ask after clicking that badge
Was I talking to Captiwate?
No. You were talking to the team behind the website you were on — Captiwate is the software they use to run that conversation. We don’t see or take part in their chats.
What did the company see about me?
Captiwate identifies the company behind a visit and, where it can, the person, plus how they browse: pages, time on site, return visits. It is designed for B2B websites and complies with GDPR and CCPA; visitors can be excluded by region and data retention is configurable.
Can I get this on my own website?
Yes. Adding Captiwate is a single JavaScript snippet, like Google Analytics. Our team handles the setup and most customers are live the same day — no engineering resources required.
Can the “Powered by Captiwate” badge be turned off?
The badge is a widget setting — the company you visited chose to keep it on. Ask us during the demo about the options for your plan.
What happens when nobody is online?
The AI chat answers around the clock, qualifies the visitor and books a meeting straight into a rep’s calendar. Nobody hits a dead end at night.
Is there a free trial?
No. We do a customised demo built around your own website instead, so you see how Captiwate would work on your live pages before committing.
How is it priced?
By monthly website traffic, not seats or conversations — plans start at $15,000 per year with unlimited seats, unlimited conversations and every feature included. See the pricing page for the bands.
Which tools does it connect to?
HubSpot and Salesforce (two-way sync), Slack and Microsoft Teams for alerts, Google and Outlook calendars, Zoom and more.
Your next customer is on your website right now
See Captiwate on your own site in a 30-minute walkthrough — the same experience you just had, with your team on the other end.