Product-led growth sales

Turn free trial users into paying customers. Instantly.

Strike while usage is high. Convert while intent is strongest.

Your free trial users are already experiencing value. Don't lose them to generic emails and delayed demos — connect with them at peak engagement.

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Power user · day 4 of trial
Feature-limit hit · exploring upgrade
app.yourproduct.com/settings/plan Trial · 3 days left
Plan & features
Current: Free trial
Unlimited projects Pro
Team seats · 5 included Pro
API access Enterprise Upgrade
SSO / SAML Enterprise
SR
Sam R. · Sales
via Captiwate · just now

Hey Dana Saw you're exploring API access — want me to walk you through Enterprise? I'm free right now, no scheduling needed.

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The broken PLG process

How the free trial conversion problem is costing you revenue

Trial usage is the strongest buying signal you have — and most PLG teams still can't act on it while it's happening.

Silent trial usage

You see what they're doing in your product but can't reach them at peak engagement moments.

Cost 70% of trials expire without human contact

Generic nurture sequences

Everyone gets the same drip campaign, regardless of whether they're power users or haven't logged in.

Cost Only 15–20% trial-to-paid conversion

Demo scheduling friction

By the time you book that demo call, trial momentum has died and your competitor already closed the deal.

Cost Lost deals to faster-moving competitors

No context for sales calls

Your sales team goes in blind, not knowing which features drove interest or where users got stuck.

Cost Longer sales cycles and smaller deal sizes

The status quo is expensive. The fix is one click.

70%
of trials expire
without any human contact
15–20%
trial-to-paid
the typical conversion rate on generic nurture
1 click
to face-to-face
no apps, no downloads — while they are still in your product
The play

Your power users are on your website right now

Turn high-intent trial users into paying customers with Captiwate. While your competitors send generic “How's your trial going?” emails, you're having real conversations with users who are already experiencing value.

1

Strike at peak engagement

Know exactly when trial users hit their aha moment. Behavioral triggers identify power users exploring premium features, hitting usage limits, or visiting pricing pages — then surface your team to close the deal.

2

Instant human connection

Skip the “let's schedule a call next week” dance. One click connects you face-to-face with engaged trial users while they're actively using your product. No apps, no downloads — just real conversations at peak interest.

3

Context-rich conversations

Your sales team knows exactly which features users love, where they're getting stuck, and what upgrade path makes sense before the conversation even starts.

PLG sales intelligence that converts

Score every trial user on real product behavior, then hand your sellers the segment and the moment.

User behavior scoring

  • Feature adoption tracking: See which premium features trial users are exploring.
  • Usage pattern analysis: Identify power users vs. casual browsers automatically.
  • Upgrade intent signals: Spot users checking pricing pages, hitting limits, or exploring team features.
  • Usage momentum: Track increasing activity patterns that signal buying intent.

For sellers

Power users High engagement, exploring advanced features
→ Perfect for expansion conversations
Stuck users Low adoption, specific usage patterns
→ Ideal for success / support outreach
Comparison shoppers Pricing page visits, competitor research
→ Priority to answer questions
Team builders Inviting colleagues, exploring collaboration
→ Ready for team / enterprise discussions

Perfect timing alerts

Your sales team gets instant notifications when:

  • Trial users hit usage limits or explore premium features
  • Power users visit pricing or upgrade pages
  • Team leaders start inviting colleagues
  • High-value accounts show buying signals
Dana K. · Acme hit the API limit Join now
Priya M. · Northwind is on /pricing 1m
Marco L. · Lumen invited 3 teammates 4m
🔔 Instant notification

Convert while intent is strongest

See Captiwate surface your power users while they're still in your product — and connect your team at the exact moment of curiosity.