Every Prospect Conversation is Market Research Gold

Stop missing opportunities to learn from the people who matter most - your potential customers.

You built this company to solve real problems. Connect directly with prospects who are actively evaluating solutions like yours, validate your assumptions, and discover opportunities you never knew existed.

You're Building in the Dark When You Should Be Learning From Customers

The Founder's Dilemma
The Cost to Your Vision

Product-Market Fit Guesswork: You're building features based on assumptions instead of real conversations with people who have the problems you're solving

Building the wrong things and wasting precious runway

Building the wrong things and wasting precious runway

Slower path to product-market fit and competitive positioning

Generic Positioning: Your messaging sounds like everyone else's because you haven't had enough real conversations to understand what makes you different

Weak differentiation and unclear value proposition

Missed Partnership Signals: Prospects might represent strategic partnerships, enterprise opportunities, or new market segments you haven't considered

Overlooked growth opportunities and strategic relationships

Your Next Game-Changing Insight is Browsing Your Website

Turn every website visitor into a potential learning opportunity with Captiwate

While other founders wait for scheduled user interviews and hope for survey responses, you're having authentic conversations with prospects in their moment of active interest.

Customer Discovery That Actually Discovers

Learn While You Sell

Every sales conversation becomes market research. Understand pain points, validate features, and discover use cases you never considered - all while building pipeline.

Connect When Interest is Genuine

Catch prospects when they're actively exploring solutions, not when you've interrupted their day with a cold call. They're already interested, so they're willing to share real insights.

Validate Ideas in Real-Time

Test messaging, pricing, positioning, and features with people who are actually evaluating your category. Get immediate feedback from your target market.

Founder Intelligence That Builds Better Companies

Direct Market Feedback

Real-Time Validation: Test new features, messaging, or positioning with prospects who are actively evaluating solutions
Pain Point Discovery: Understand the specific problems prospects are trying to solve and how they currently handle them
Competitive Intelligence: Learn what alternatives prospects are considering and why they're looking for something better
Use Case Expansion: Discover applications for your product that you never considered

Strategic Opportunity Identification

Enterprise Signals: Identify when large companies are evaluating your solution, often indicating bigger market opportunities
Partnership Potential: Connect with prospects who might become strategic partners, integrators, or channel opportunities
Market Expansion: Learn about adjacent markets, geographies, or verticals where your solution could apply
Feature Prioritization: Understand which capabilities prospects value most and what's missing from their current solutions

Relationship Building at Scale

Personal Connections: Build authentic relationships with prospects, customers, and industry contacts through face-to-face conversations
Thought Leadership: Position yourself as an industry expert by providing valuable insights during prospect conversations
Community Building: Turn prospects into advocates, beta users, and valuable network connections
Feedback Loops: Create ongoing relationships for continuous product validation and market insights

Real Impact from Fellow Founders

Salesforge Increases Demo Volume by 30% with Real-Time Website Engagement

Know the exact moment to connect - when they're on your pricing page, when they've returned for the third time, or when they've spent 10+ minutes exploring. 
We tell you when. You close the deal.

The Founder Advantage

Faster product-market fit through continuous customer feedback
Stronger market positioning based on real prospect conversations
Discovery of unexpected opportunities and use cases
Building a network of engaged prospects and industry connections

Everything You Need to Learn and Grow

Customer Discovery Engine
Instant video connections with prospects showing genuine interest
Smart triggers to identify high-value conversations and learning opportunities
Context about what brought each prospect to your site and what they're exploring
CRM integration to track insights and follow up on opportunities
Market Intelligence Gathering
Company identification to understand who's evaluating your solution
Behavioral insights about what prospects care about most
Competitive research signals when prospects are comparing alternatives
Geographic and industry data to identify expansion opportunities
Relationship Building Tools
Face-to-face connections that build trust and authentic relationships
Screen sharing to walk through product demos and get real-time feedback
Easy follow-up and nurturing workflows for ongoing relationships
Integration with your existing tools and processes
Founder Productivity Features
Smart notifications so you never miss a high-value conversation
Availability settings that respect your schedule while maximizing connections
Conversation templates and talking tracks for consistent messaging
Analytics to understand which prospects and conversations drive the most value

Stop Building Products in an Echo Chamber

Your Next Big Insight is One Conversation Away

While other founders guess what customers want based on surveys and analytics, you're building relationships and gathering intelligence from real conversations with prospects who are actively solving the problems you address.

See What You're Missing

From Assumption-Based Building to Customer-Driven Growth

The Traditional Founder Approach:

Build based on your own assumptions and pain points
Send surveys, hoping for responses
Schedule user interviews weeks in advance
Wonder if you're building the right things
Struggle to differentiate from competitors

The Captiwate Founder Advantage:

Validate ideas with prospects who are actively interested
Learn from authentic conversations in real buying contexts
Discover opportunities and use cases you never considered
Build relationships while gathering intelligence
Develop clear differentiation based on real market feedback

Built for Busy Founders

Respect Your Time:
Only connect with genuinely interested prospects, not tire-kickers
Smart scheduling that works around your availability
Quick setup that doesn't require technical expertise
Automated insights and summaries of key conversation themes
Maximize Learning:
Every conversation provides product, market, and competitive intelligence
Easy note-taking and insight tracking integrated with your workflow
Identify patterns across conversations to inform strategic decisions
Build a knowledge base of customer insights over time

Ready to streamline your sales process?

Discover how Captiwate can help you close deals faster.